Using basic learning theory the S-R behaviorial approach to the formation of attitudes defines an attitude in terms of a conditioned anticipatory implicit response to a stimulus object. Described in this study is a model used to investigate observational learning of attitudes in a laboratory situation. (SM)

Although past experience may operate to produce an initial increase in undesired behaviors during behavior modification procedures, the data of the present study demonstrate that these behaviors will decrease if the model is not abandoned at the point when the behavior appears to be getting worse rather than better. (Authors)

An experimental conditioning treatment was conducted with two stuttering preschool children. (Author)

Argues that behavior modification represents the use of a series of scientifically verified techniques that could be used to promote more effective learning of both social and academic subject matter. The author maintains that a behavioral approach fails to help the teacher decide why, what, and who is going to learn. (Author/JF)

Major purpose of the experiments was to use an instrumental response to study the form of semantic generalization gradients obtained following single-cue and discrimination training procedures. (Authors)

Results were consistent with an increased emotionality or frustration interpretation. (Author)

Author suggests that digital Communication", which relies on arbitrary coding elements, like the phones of speech," overshadows the importance of the analogic symbolism people use more extensively than realized. Non-verbal messages can be more convincing than verbal and can be used to predict patterns of future behavior. (Author/PD)

A twelve-year-old profoundly retarded, self-abusive and assaultive child who did not feed himself was motivated to feed himself and modify undesirable responses within eight days. (Authors)

Identified are misconceptions of behavior modification procedures according to which behavior modification is connected mistakenly with noncontingent reinforcement, partial change of a teacher's behavior, decelerations of inappropriate behaviors only, dependency producing technology, teacher dominated activity, a single type of classroom…

The stimulus summation hypothesis predicts that the response strength of individual stimuli, when placed in combination, algebraically summate to produce a greater response strength than that of individual stimuli. (Author)