Examines the verbal and nonverbal language characteristics of several renowned television preachers. Points out that they have identified and segmented their market to more fully exploit the television market and that they have mastered promotional and advertising skills. Proposes governmental controls of some aspects of religious broadcasting.…

Illustrates the "no-win" situation in the eternal battle over matters of English usage. (RL)

Investigated the occurence of language in the play of preschool children. Ninety-three percent involved playing with language sounds, and 7 percent with language structure. (Author/DB)

The responsibilities of the alumni editor to the reader and to the author are discussed, and principles of good editing including how to edit interviews, convert speeches into articles, and edit class and club notes are covered. (JMF)

Gives some examples of how French legal texts, specifically legislation, juridical acts, judgements, and legal notices, may be rendered into English with precision and style. (AM)

Discusses the effectiveness of advertising texts in manipulating public opinion. Emphasis is placed on the connotational aspects of the texts in question. (Text is in French.) (TL)

A linguistic analysis of the legends used on advertising posters. The data used is from Winston and Marlboro commercials. (Text is in French.) (TL)

Discusses the tradition of argument about what forms of metalinguistic discourse are valid, useful, and significant in the era of modern Western linguistics, with particular reference to the argument between linguistic science and prescriptivism. The article emphasizes that linguistic norms are open to challenge and change about what their nature…

Discusses Austin's ideas about language in relation to the ideas of Roy Harris, and, more specifically, the Austinian attitude toward language and integrational linguistics.(seven references) (CK)

Examines whether gender influences pragmatic transfer of topic development behavior in informal conversation by focusing on Japanese learners of English. Analysis of paired first language and second language mixed-gender conversations suggests learners are constrained to gender-specific modes of interaction--meaning male self-oriented and female…

Sociolinguistic analysis of the speech patterns in Spenser's "The Faerie Queen, Book VI" indicated that the socially different characters' language styles did not vary much among themselves or from the narrative, suggesting that the strict verse scheme requirements and a concern for unity of literary style leveled out speech particularities. (CB)

Popular language represents a desire for creative expression, and forms a common bond among people. The use and appreciation of popular culture in the second language classroom, while it should not take the place of "good" grammar and syntax, must not be discouraged. (MSE)

Focuses on the historical and sociolinguistic studies that illuminate corpus planning processes. These processes are broken down and discussed under two categories: those related to the establishment of norms, referred to as codification, and those related to the extension of the linguistic functions of language, referred to as elaboration. (60…

The history of "Verlan," a form of French word play involving inversion of syllables with varying degrees of complexity, is described and its phonological and morphological patterns are outlined. Appropriate and inappropriate contexts for use of Verlan, extralinguistic functions, and the results of lexicalization of verlanized words are…