Finds 12 to 15 reader interest clusters across newspaper markets. (FL)

Reviews the history of WNTV, the oldest television broadcasting establishment in tropical Africa, concentrating on the environmental circumstances peculiar to developing nations. (FL)

The National Library Service for the Blind and Physically Handicapped (NLS) has undertaken an extensive evaluation of the cassette-braille concept to determine braille reader acceptance of the concept, in addition to possible technical refinements and cost reductions. Approximately 80 braille readers from four cities were selected as volunteer…

Newspaper editors in two Ohio communities cooperated in a counterbalanced design field experiment to test whether proportions of news items in seven content areas transmitted by wire services served to cue editors as to proportions that should be selected from each category. (FL)

Concludes that supermarket tabloid readers are not one homogeneous group with one set of needs and wants from newspapers. (FL)

Reviews advertising typography in general interest, special interest, and trade magazines and concludes that special interest magazine ads are making the most effort to be fashionable, but also have the greatest chance of having functional problems. (FL)

Reports that changing the cutlines of 22 controversial photographs significantly affected the response of readers for only four of the pictures. (FL)

Finds that the "settling loop" characterized by home buying affects newspaper subscription rates. (FL)

Reveals that most regional magazines published in the southern United States were begun after 1970. Notes that most publishers do not expect the number of such magazines to increase. (FL)

A study of video cassette recorder use indicates that viewers use it as a complement to, not a replacement for regular television viewing. (FL)

The findings of a study of print readers' perceptions of the believability and interest of various advertising formats fail to support increasing either the frequency or specificity of comparative messages. The findings suggest that advertisers should consider the dimensions of intensity and directionality in their message development. (GT)

Reports the findings of a survey conducted to determine the level of understanding of the news business by the general public in a midwestern community. Concludes that the respondents knew more about television news than about newspapers. (FL)

Reports that more than a third of the 437 newspapers surveyed revealed that they have used polls to gather information for news stories and that most did so for the first time in the last decade. (Author/FL)

Reports on a study that sought to determine the point of diminishing returns in newspaper per-copy price increases. Concludes that, at a time when 15 cents was the most common price, an increase to 20 cents would have produced more revenue, but an increase to 25 cents would not. (FL)

Concludes that choice of lifestyle is related to reading interests but that newspapers are of little importance to persons in each of the four lifestyles identified. (FL)