An observational system having high inter-rater reliability and providing a reliable estimate of patterns of behavior across time periods is developed and tested for use in evaluating children's responses to a number of television styles and modes of presentation. This project was designed to meet three goals: first, to develop a valid and…

The "limited effect" model originated by Lazarsfeld is not sufficient for full analysis of the political influences effected by television advertisements for candidates for political office. Newer political communication research indicates that, in both British and American politics, television political commercials have eroded party…

A developmental effort--the Media Guidelines Project--sought to create and validate criteria to assist in planning media training programs, in evaluating media-related training proposals, and in assessing training program outputs. The ultimate purpose was to insure the development of manpower with the competencies which will be required in the…

Based on the general research of Joseph Campbell in adventure plots from mythology, the author explores the simplified monomyth plots currently in frequent use in mass media programing. The close relationship of media fiction to mythic stories is established through the analysis of more than 25 stories resulting from media broadcasting. The media…

Research projects currently underway at the Audience and Programme Research Department of Sweden's Sveriges Radio are divided into four areas: studies of children, information studies, audience studies, and adult education studies. The focus of the ten projects being pursued by the children's group is on the effect of the broadcast media on…

Reports results of a telephone survey which investigated what mass media sources the public uses in getting information about the environment and what role educational level and age has on the type and frequency of use of the media. Findings indicated that newspapers were used most often, followed by the television. (ML)

Places media content in a broad theoretical framework by examining some determinants considered important in studying international news flow. Identifies factors that best differentiate those international events that are covered in the United States news media from those that are not. Shows that four variables contribute significantly to…

Presents a qualitative analysis of Soviet media coverage of Afghanistan from 1979 to 1986, showing that several familiar themes, from unpopular guerrillas to national security, are used to justify the Soviet presence in Afghanistan. Compares Soviet press coverage of Afghanistan with U.S. coverage of El Salvador, revealing several parallels. (ARH)

Describes the European Institute for the Media (EIM), located at the University of Manchester, which is the major center of media policy research and development in Western Europe. Topics discussed include the institute's objectives, research programs, consultancies, role in developing countries, internships and post experience courses, Library…

Presents 257 abridged abstracts of articles from volumes 1-15 of "Instructional Science," an international interdisciplinary journal that deals with the nature, theory, and practice of the instructional process and the learning that follows. (LRW)

Surveys three issues which focus on the deterministic relationship between electronic media and communicative behavior, and suggests how literate biases may hinder the mastery of oral and video media. Uses two examples of contemporary rhetoric to illustrate this assertion. Concludes that literacy inhibits the use, teaching, and study of rhetoric…

Investigates the relationship of campaign media attention to the intent to vote, both directly and through intervening stages of cognition and strength of commitment to candidate choice. Concludes that TV attention directly influences vote intention whereas attention to newspapers works through cognitions. (MM)

Concludes that television use was more related to student perceptions of the black presidential candidate than was newspaper use, but the relation was slight. (FL)

Presents results of a study comparing effectiveness of TV and print in issues campaign. Contends that recall of information is inhibited by TV. (MS)