A veteran educator, Sister Mary Andre Chipko, who serves as educational consultant to Lorain County Catholic Schools in the Cleveland Diocese, took a hard look at the Madison Avenue approach toward selling a product. She thought that nothing sells a product like the product itself and the result was a textbook produced by students on their…

LaBaugh contends that marketing alone is not the answer to filling our college classrooms. Other tools from the business field must be applied to make the marketing machine "go." The article reaches into the doctor's bag of the business world to outline the means for making a marketing plan operational. (Author)

This document consists of the four 2001 issues of a journal (formerly "Journal of Educational Relations") published to promote student achievement through positive school-home-community relationships. Articles in the first issue include: "Crossing Basic/Higher Education Boundaries through a School-University Partnership" and "How a Group of Middle…

A study examined the contents of 18 public relations textbooks published between 1991-1997 to determine the quality of minority inclusion. Results indicated that, of the 8,071 pages examined, 97 pages included minorities. Findings suggest that the results of this study were not significantly different from those of a similar, earlier study of…

Ways in which educators can communicate well, and subsequently gain support for programs, curriculum, and discipline, are presented. The book is divided into four parts: "Essential Considerations,""Relations with Special Publics,""Communication Tools," and "Evaluation." In part 1, some of the topics discussed include the importance of public…

The purpose of this book is to provide public school systems with a fresh and unique approach to building community support. The book suggests that schools must build community support, discusses who the customers segments are, and outlines the diverse ways that public schools can begin to develop strong bonds with each customer segment. It…

This document consists of the two 2000 issues of the "Journal of Educational Relations," published twice yearly to promote student achievement through positive school-home-community relationships. The articles in the first issue include: "Behaviors of a Principal Directly Influence a School's Culture" (Douglas J. Fiore) and…

Recent expansion of media coverage of early childhood issues and increased funding for early childhood programs are due in part to deliberate efforts to increase public engagement in efforts to improve the lives of young children and their families. This brief describes recent early childhood public engagement efforts and outlines lessons for…

This annotated bibliography presents an overview of journal articles and books on public relations that can be helpful to teachers and students as well as to practitioners and managers. New categories for this 1999 edition of the bibliography include Public Relations Theory, Feminist Issues in Public Relations, and Environmental Public Relations.…

This report presents 228 tables detailing findings concerning management practices of marketing programs at 68 colleges and universities. Highlights of this report include: a mean of 5 employees regularly visit high school guidance counselors; only 5 percent of the colleges sponsor campus visits for select applicants; 24 percent of the colleges…

Discusses the engineering career guidance program developed at the University of Nebraska on the basis of results from freshman student surveys. Indicates that dissemination of positive'' aspects of engineering to the public is the first step toward completion of an effective program. (CC)

Presents short reports on a student disciplinary court (Key West, Florida); a parent-a-week public relations campaign (Lincoln, Nebraska); and an informal career education program (Denver, Colorado). (Author)

Revised version of a paper read at the Third International Conference of the New York State Association of Foreign Language Teachers and the Ontario Modern Language Teachers' Association, Rochester, New York, March 29-31, 1973. (RL)

Author, a newspaper editor, notes remoteness of many school administrators and teachers from community, leading them to assume support for school programs--and taxes--which does not exist. Seven suggestions point towards improving public relations and regaining parental cooperation. (PD)

The winners from CASE's Recognition Awards Program for 1982 are announced. The awards cover publications, financial support programs, alumni relations and volunteer involvement programs, public relations, electronic media, video, film, radio, slide shows, etc. (MLW)