This paper argues for the inclusion of content analysis in communication research designs and for the utility of this methodology in the examination of communication events. The first half of the paper describes four types of communication content that can be analyzed: unintentional messages, such as the verbal imagery used; unconscious speech,…

This collection of selected readings on day care issues was compiled to provide a more manageable compendium of resources for national policy makers. The selections included date from 1970 to 1972 and were drawn from a wide variety of federally sponsored studies. The readings are organized into six chapters: (1) Day Care as a National Priority,…

The main objective of this constituency study was to determine the level of awareness and corresponding opinions of constituents with regard to three issues. Thirty-three Wisconsin state senators served as subjects along with 1,650 Wisconsin citizens who were interviewed via telephone regarding their views. The political public relations…

The research had four objectives: (1) to describe home-school-community relations in selected IGE schools; (2) to explain the home-school-community relations and the implementation of IGE political terms using issue analysis and policy acceptance analysis; (3) to generate hypotheses from the data gathered through objectives 1 and 2, and relate…

Media use patterns for an anticipated event of considerable magnitude--the resignation of Richard Nixon--were hypothesized as likely to put a high contraint on interpersonal learning. Information for the study was gathered in a telephone survey of persons living in and around the southern Illinois town of DeSota (population 966). Of the 241…

This paper presents approaches and perspectives for anyone interested in designing university courses in the field of political communication. These include focusing on a single political figure or a single issue, focusing on a political genre, focusing on the mass media in relationship to political success, focusing on media exploitation, and…

The political scandals known as Watergate provided an unusual opportunity to study the importance of attitudinal and cognitive variables in media research. In order to assess the impact of Watergate during the months preceding the 1974 Congressional elections, 339 personal interviews were conducted during October with a probability sample of…

Politics of evaluation and accountability are not practiced solely by evaluators and accountants; everyone does it. This is because evaluation and accountability are fraught with decision situations which embody the potential to become political. Among sources of conflict in evaluation and accountability are questions of goals and priorities,…

This paper examines two basic tools of audience analysis as they are used in contemporary political campaingning: public opinion polls and interpretations of voter statistics. The raw data used in the statistical analyses reported in this investigation come from national polls and voter statistics provided to Republican candidates running in local…

During the gavel-to-gavel coverage by public television of the Watergate Hearings of the Select Committee on Campaign Practices, audience makeup and attitudes in Florida were surveyed and profiled. Findings showed that blacks were attracted in greater proportion than whites, and males more than females. Spanish-speaking persons tended to avoid the…

This paper presents a brief examination of the factors involved in planning for and providing services to people, especially children, in light of diminished public funding. It is suggested that new services be related to existing services and that a consolidated system of service delivery be developed. Emphasis is placed on reevaluating the…

See TE 499 864, above.

Summaries are provided of the papers presented and the discussions held during the symposium "Improving Productivity of School Systems Through Educational Technology." The meeting was sponsored by the National Institute of Education's Technology and Productivity Task Force and ran August 20-22, 1973. Its purpose was to explore indepth…

This study utilized a cross-lagged correlational technique to determine the causal relationship among media exposure patterns, political and information level, and degree of interest in the 1972 Presidential campaign. It was hypothesized that exposure to campaign content in newspapers, television, radio, and news magazines would lead to higher…

A study was conducted to determine political values of secondary school teachers. Two hundred and two social studies teachers from 24 public high schools in Missouri served as a sample population. The survey instrument contained questions on political involvement and various personal background characteristics. The results indicated that Missouri…