Argues that, although valuable, ethical codes in public relations are unenforceable. Suggests that, with or without professional codes of conduct, most people who practice public relations will choose to be ethical because they believe in themselves and want others to respect them. (SR)

Argues that no insurmountable barriers preclude the development of a binding code within the public relations professional community. Suggests a professional model similar to that used by Certified Public Accountants as more appropriate, because it recognizes that not all the activities of its practitioners can be exclusionary and limited to those…

Criticizes the current state of college faculty evaluation and recruiting. Identifies three main problems of today's bureaucratic system of evaluation. Discusses problems common in tenure deliberations. (HB)

Argues that it is the task of mass communications educators, and not professional media, to establish agenda and provide justifications for the mass communication discipline in the academy. Outlines the concerns and objectives that should concern communications educators. (HB)

Explores the possibility of grounding an ethic of rhetoric in virtues suggested by the practice of rhetoric itself, to be discovered by examining the goods inherent to rhetoric, as well as the sources of cooperation and the standards of excellence implied by that practice. Considers a virtues-oriented pedagogy of communication. (SR)

The need for formal quantification of conversational analysis is discussed. Formal quantification provides grounds that a body of research be taken seriously and gives it a certain relevance. At the same time, the constraints inherent in working with naturally occurring events, such as conversations, make formal quantification difficult. (49…

Argues that the African-American rhetorical tradition is worthy of more consistent scholarly attention in the field of speech communication. Describes research into localized rhetoric in southern communities (Birmingham, Alabama, in 1963) as a case in point. (SR)

Responds to topics addressed in several essays in the same journal issue. Argues that the concern of these essays is not with method but with an engaged scholarship concerned about the whole rather than some aggrieved part and that they form a bridge between a modernist past and a postmodern condition. (SR)

Responds to topics addressed in several essays in the same journal issue, in particular the possibilities for communication research (and for academia in general) supplied by new ideological vocabularies. Focuses on voice, fragmentation, and the need for diversity. (SR)

Argues that scholars in communication studies, rather than engaging questions about "the field" or "the divide," should instead ask questions about who they are, and who they become, when they engage in certain kinds of communication inquiry--ontological questions about epistemological consequences. (SR)

Argues that scholars from other communication disciplines could learn much from public relations research. Discusses public relations research at the micro level (individual public relations programs), the meso level (managerial), and the macro level (what makes excellent public relations possible). Offers an integrative theory explaining the…

Argues that the discipline of communication has not progressed for two reasons: because scholars talk more to each other than to those outside the field, and because they have not clearly defined what they are about to themselves, their colleagues, their students, and the general public. (SR)

Discusses experiences with responsibility-centered management for communications programs at Indiana University-Bloomington. Points out three problems with university fiscal planning which bear directly on communications programs. (SR)

Finds that persons (college students) thwarted in their attempts to provide geographic directions to others reiterated directions with little change in structure but with significant increases in vocal intensity and decreases in speech rate. Confirms the hierarchy hypothesis that individuals modify their message plans to make alterations first…

Proposes viewing journalists as members of an interpretive community (not a profession) united by its shared discourse and collective interpretations of key public events. Applies the frame of the interpretive community to journalistic discourse about two events central for American journalists--Watergate and McCarthyism. (SR)