Tobacco companies have the ability to target their products to segmented audiences by advertising in specialty magazines. Segmentation is a means of providing audiences with ads appropriate to their behavioral, demographic, and psychological characteristics. Through a content analysis of cigarette advertising in 10 popular magazines, a study…

Noting that the 1984 presidential campaign was the most heavily polled election in United States history, a study examined the use and abuse of opinion polls by five print media ("Newsweek,""Time,""U.S. News and World Report," the "New York Times," and the "Washington Post") and by the three major…

Over 460 resources published between 1981 and 1982 are listed in this selected bibliography on the didactics of geography. Entries are classified under the following headings: (1) the didactics of geography as a scientific discipline; (2) textbooks on geography instruction and the didactics of geography in Czechoslovakia; (3) contemporary…

Noting the general lack of attention to the teaching of nonfiction, this focused journal issue presents 11 articles containing suggestions for ways to incorporate various nonfiction materials into the English class. Article titles and authors in the journal are (1) "A Marriage that Works: Early American Literature in Context" (S. Bouley); (2)…

Specific social groups express themselves through their own particularized media. For example, "MS" magazine directs its communication to feminist readers, and as a part of this, regularly reprints advertisements and news clipping taken from mainstream media in its "No Comment" section. This section provides opportunities for…

This report describes a study of the use of science and technology books and journals in an academic library which was conducted to ascertain whether journal use can be predicted by book circulation figures. The study background and significance are discussed, terms are defined, study limitations are considered, and basic assumptions are…

To examine the relationship between parent and child news media use within specific age groups and to evaluate the stability of this use over time, 501 parent child pairs were interviewed by telephone in the winter and again in the fall of 1980 on their political views, social values, and media use. Findings on exposure to five types of…

This collection of readings is primarily addressed to the teachers of the academically talented in mathematics. The readings touch upon a variety of topics, with a special focus on problem solving, applications and mathematical structure. The introductory article discusses the role of enrichment in teaching mathematics. The remaining four sections…

This workbook for a course taught at the State University at Stony Brook, New York, is designed to help students develop library skills for psychological research. Nine major topics are covered: (1) author-title and subject catalogs; (2) some major reference books; (3) journals in psychology; (4) periodical indexes and the periodicals catalog; (5)…

A 2-year study examined the leisure reading of 60 13- to 15-year-old students in England. Each subject was interviewed once a term for five terms, and was asked to keep a "reading diary" containing information about books read. Results indicated that young people do read, probably more than teachers think. Specific findings showed that…

In this document the collection goals of the William Paterson New Jersey State College library are enumerated and the policies and procedures of the library regarding the selection and acquisition of different types of materials are summarized. Following a short introduction to the function of collection development policies is a general statement…

This paper discusses the use of newspapers, magazines, and high interest/low vocabulary materials in teaching reading skills to secondary educable mentally retarded (EMR) students. Among the topics it considers are the following: the importance of teaching reading to EMR students through approaches that research indicates are effective, reading…

The purpose of this pamphlet is to suggest various ways in which information about other countries may be obtained. It gives common sources of information in the section entitled "Specific Country References" in which each of the countries with embassies or legations in Washington, D.C. is shown alphabetically. The other sections in the pamphlet…

Listed are general policies for handling periodicals and specific policies for their acquisition, renewal, and processing, as well as procedures for checking in and claiming periodicals and handling duplicate copies. Flowcharts accompany procedural statements for claiming and checking-in periodicals and for dealing with duplicates. Specific duties…

Prepared to inform and update Boston College faculty and administrative personnel on the impact of automation and resource sharing on the Boston College library system and the services it provides, this report contains sections on: OCLC and its interlibrary loan subsystem; the consortia in which the Boston College libraries participate; present…