A collection of 20 essays on creative problem solving in advertising and sales promotion considers the relationship between client and agency and the degree of creativity that is necessary or desirable for each side to bring to their collaboration. The different essays are fully illustrated and specifically focus on such areas as creativity in…

This study designed an instrument which would illuminate that atmosphere which is most favorable to the creative process. Analysis of classroom verbal interaction was executed from tape recordings of 44 science sessions, representing 11 fifth grade science classes from five widely separated and diversified schools in the Houston area. A 42-item…

Creative reading of fiction is defined in this paper as the unique addition by readers, in their imaginations, to the author's plot, setting, and characterization. The test for the creative reading of fiction, described in this paper, contains three parts (each an incomplete narrative) for determining how creatively readers can complete…

The development and use of intuitive thinking, at all levels of education, have been of concern to scholars in recent years. This paper discusses the findings and theories of various scholars about intuitive thinking and learning, including the work of Jean Piaget, Jerome Bruner, Richard Jones, and Robert Ornstein. The paper also explores the use…

A small-group tutorial technique is described that develops creative thinking in students having difficulties in problem solving. (MP)

This article outlines an eight-station learning center, based on commercial materials, which students may use in their free time to improve skills in deductive and inductive reasoning, criticism and analysis, creative thinking, problem solving, and moral reasoning. (Author/SJL)

The author focuses on encouraging pupils to think in an open way through his discussion and illustrations of activities involving geometric shapes. (MN)

This article examines the relationship between learning and divergent production, and describes implications for the development of academic abilities. (Author/AM)

Briefly reviews research on differences in divergent thinking in open and traditional classrooms at the elementary level and discusses a study of differences in creativity, as measured by scores for fluency, flexibility and originality, in children in Grades 1, 3 and 5 from open and traditional classrooms. (BR)

Discusses historical, technological, developmental, and educational aspects of nonverbal thought. (SL)

The authors argue that our schools fail to respond to the uniqueness of the human brain, its differential characteristics and its serious under-utilization. (Editor)

This interview with five experts discusses the Science Through Science, Technology, and Society (S-STS) Project aimed at secondary teachers and supporting improvement of science education for all students. The program's uniqueness lies in helping students explore the ways that biology, chemistry, physics, and technology affect their lives.…

Presents a 10-step guide for generating creativity in solving problem situations. Also includes exercises to stimulate creativity and an outline of how the technique of brainstorming works. (BB)

Sixty graduate students sorted stories according to three dimensions for classifying analogies: (1) physical similarity; (2) similarity in goals; and (3) whether the analogy leads to a reformulation of the question. High interrater agreement supports the use of the three dimensions to understand earlier inconsistent results in analogical problem…

Examines the impact of the Junior Great Books Program of interpretive reading and discussion on fourth-grade children's cognitive processes and feelings of self worth. (PCB)