With business documents, visuals can serve to enhance the written word in conveying the message. Images can be especially effective when used subtly, on part of the page, on successive pages to provide continuity, or even set as watermarks over the entire page. A main reason given for traditional text-only business documents is that they are…

Much of the advertising content children see is adult-oriented. However, research has focused on commercials designed for child audiences. Also, whether advertising is commercially successful or not, it constitutes a "form of acculturation". However, research is mainly focused on perception of the commercial dimension of advertising, and…

Art history is a hybrid discipline that combines the verbal with the visual, yet the limiting verbal approach traditionally has defined the field. Another problem at the university level is that different types of classes define visually literacy differently; for example, art education programs emphasize perceptual and cognitive angles while art…

Past uses of art reproductions in schools and mass media publications are described, along with political, economic, and aesthetic issues raised by such usage. The presentation focuses on concerns associated with present and future educational use of reproductions, whether electronic or some other form. Issues of selectivity and aesthetics are…

Teaching television production for media literacy. (CH)

Based on the notion that technological and artistic developments in the area of television production affect viewers' comprehension and appreciation of televised programs, this essay examines the impact of telecommunication advances on the industry. The first section briefly considers the technological advances of the last decade in major TV…

Treating the camera as an information technology, this essay shows how the camera is a powerful theoretical disquisition on the nature of form, realism, and scientific vision. The first section presents a history of form, separate from matter, as something collectible in a library or museum. The second section discusses the photograph as a rival…

How the Northeast Regional Center for the Deaf developed a program designed to teach middle-school aged children how to communicate using visual media. (Author)

Insights the author gained during the course of an educational development project in Latin America. (Author)

Explores some of the issues and ideas for training high school students in the language of the mass media. (RB)

Examines the effect of technology on the perception of man and argues for the importance of literature in shaping man's values. (RB)

Creating and displaying artworks based on words helps students appreciate the subtle strengths of language. (JH)

The articles in this volume have been selected from issues of "Media & Methods" of the past seven years. The first part of the book considers the problems and opportunities inherent in classroom film use, in articles by David A. Sohn, Charles F. Greiner, William Kuhns, Hugh Gilmore, Richard Lacey, Richard Beach, and Ken Donelson. Essays deal with…

The idea of public library film circuits was first proposed by the Carnegie Corporation in 1947. In 1948, one of two three-year grants was given to the Missouri State Library for the development of a statewide film circuit. Film packages of four to nine films were circulated among eleven libraries. Early conflicts with the University of Missouri's…