An analysis of three newspapers' coverage during the last four weeks of the 1968 and 1976 presidential campaigns indicates that in 1976 there was a higher proportion of attention given to issues and to candidates' personal qualities than to the campaign as a dramatic contest, and a decrease in total campaign coverage. (GT)

Examines the accuracy of newspaper headlines as compared with the corresponding story content for four Philadelphia daily newspapers. Results indicate that dailies with the tabloid format had a higher percentage of misleading and ambiguous headlines than the standard papers. (JMF)

Articles about employment service counseling techniques compose only seven percent of all articles. The Journal generally publishes a broad spectrum of articles of interest to those involved with employment counseling. (Author)

An approach is described for the characterization of test questions in terms of the information in a passage relevant to answering them and the nature of the relationship of this information to the questions. The approach offers several advantages over previous algorithms for the production of test items. (Author/GDC)

Continues an ongoing debate with Charles Willard and other argumentation scholars. Examines the claim that arguments are essentially nondiscursive phenomena by reviewing relevant empirical evidence. Assesses the utility of formal characterizations and hermeneutic inquiry as tools of argument analysis by considering the practical problems intrinsic…

Content analysis of President Jimmy Carter's second State of the Union Address and press coverage before and after it reveals that the press may have set agendas for the message. (Author/FL)

A study revealed conservative rhetoric in evidence in editorials concerning women's rights and the Equal Rights Amendment in southern United States daily newspapers from 1970 to 1977. (Author/FL)

Indicates that for the most part, the vocabulary in workbook exercises at the third through sixth grade levels lacks adequate control and questions the practice of allowing students to complete the exercises independently of teacher assistance. (FL)

Analyzes the media campaign launched by the Mobil Oil Corporation in an effort to produce a public opposed to government regulation of business. (FL)

Defines documentary-drama or docudrama, which combines elements of drama with the television documentary. Outlines the antecedents of docudrama, traces its revival in recent years, and provides a quantitative description of its evolution. (JMF)

A computer program named TEXT-1 is intended for quantitative content analysis. Any text may be taken as input. The program provides frequencies of words, syllables, or letters in alphabetical order; frequencies of sentences, subordinate clauses, or quotations; and measures used in information theory. (Author/JKS)

A study comparing the coverage in newspapers and press releases regarding one year's decisions of the California Supreme Court revealed that the press releases influenced the kinds of decisions that were reported but not the quantity of coverage by the newspapers. (GT)

An analysis of the prime time television offerings of the three commercial network-affiliated television stations in Rochester, New York, revealed that nonentertainment programing was minimal (5 percent) and that entertainment shows of all types predominated during prime time. (GT)

Discusses curriculum development efforts aimed at defining what curriculum is actually taught vs an intended curriculum. Curriculum mapping--used to record content, and curriculum variance--actual differences in content, are explained. (RAO)

An analysis of advertising on children's television programs shows that more than half were male-dominant ads and fewer than one-seventh were female dominated. Female roles were almost entirely dependent and passive. (LS)