A study focused on predictors of people's learning from public service announcements (PSAs) seen on television. Telephone interviews were conducted with 480 adults randomly selected from residents in Dane County, Wisconsin, in October 1987. Typical demographic information was obtained: sex, age, income, occupation and education. Commercial slogans…

The intersection of the ethnographer's method of participant observation and the historian's central concern with chronology provides a potentially useful approach for construction of a historical ethnography of childhood through oral history. The first stage of ethnographic activity, fieldwork centered in participant observation, is not unlike…

Locus of control is a personality trait that influences human behavior in many situations. Internal-external control reactions to a persuasive message and the recall of the message were examined in two studies. In the first study, 35 undergraduate students' locus of control was measured using Duttweiler's Internal Control Measure. On the basis of…

Proposing a shift in the locus of theoretical analysis of cognition, this paper argues that cognitive functioning may be more readily characterized without the mediation of long-term mental associations and structure. An account of cognition is proposed in which mental relations are transient functional relations, and in which psychological…

Research on the role of visual memory and serial recall in dyslexia is reviewed. Findings touch on feature theory, which proposes that information is held in the form of "features," and that students for example learn to discriminate letters by marking certain identifiable aspects. Other studies are described which focus on speed of processing…

A study tested the theory that an item that stands out from its background is better remembered than one that is similar to the background (the isolation effect). Specifically, the study examined whether the isolation effect would be greater when there was a larger and more confusing mass of background items, whether position of the isolated item…

One theoretical model for understanding the visual event suggests that a visual event has both a surface (descriptive) and a deeper (experience) level of understanding. Both levels are needed to comprehend and appreciate images, with each level affecting the other. A person's perspective is an important part of the visual event, which depends upon…

This study determines whether children who see an object hidden in a location in one space can retrieve an analogous object hidden in an analogous location in a different space. Participants were 16 31-months-old and 16 38-months-old children. After a familiarization experience, half the children observed a stuffed dog hidden in a room, tried to…

This bulletin concerns the role of memorization in mathematics instruction. Sections of the bulletin are devoted to discussions of: old math vs. new math; the importance of memorization ability on mathematics learning; misconceptions about memory; how to enhance the memory, including short-term vs. long-term memory systems, attention, interest,…

The assessment of internal control is a consideration in all financial statement audits, as stressed by the Statement on Auditing Standards (SAS) No. 78. According to this statement, "the auditor should obtain an understanding of internal control sufficient to plan the audit" (Accounting Standards Board, 1995, p. 1). Therefore, an…

Experimentally induced rehearsal and clustering strategies facilitated the performance of slow-learner, average, and gifted third graders on a visual short-term memory task. Self-pacing was superior to experimenter pacing of successive object presentation. (Author)

The purpose of the present study was to assess whether or not categorized words are of similar benefit to short-term storage (STS). Specifically, can the use of categorized words be demonstrated to alleviate the limited rehearsal capacity of STS? (Author)

These studies ask whether S remembers a picture better the greater the "depth of processing" he allots to it. Depth of processing pictures of faces was varied according to judgments of sex ("superficial") or judgments of likeableness or honesty of the person pictured. (Editor)

In three experiments Ss were presented with successively free-recall lists to examine proactive interference effects and changes in degree of learning in a short-term retention task. (Editor)