Examines the fundamental cultural values and political attitudes of communications students at the beginning of their professional education. Compares profiles of students in advertising, print and broadcast journalism, telecommunications, and public relations. (MM)

Analyzes organizational communication about AIDS in the workplace, using the case of a highly publicized AIDS crisis in a large midwestern hospital. Discusses the case, the hospital's responses (included), and the current status of the organization. Highlights the need for a careful balance between patient confidentiality and employee protection.…

Focuses on the role of communication competencies in superiors' overall judgments about the performance of subordinates. Finds that superiors' perceptions of subordinates' specific communication competencies are related to the superiors' overall perceptions of subordinate performance. (MS)

Discusses the problems of communications models. Presents a channel-ratio model that focuses on problems arising from intercultural interactions and addresses some practical needs of business communicators. Describes assumptions of the model, its elements, and its dynamic operation. Gives examples of the model's application to verbal and nonverbal…

Focuses on how written records are created during calls to a Poison Control Center. Describes the relationship between writing and speaking in this bureaucratic context. Finds that keeping written records extends the length of call processing time, representing a barrier to handling new calls promptly. (MS)

Centers on third-party intervention in roommate conflicts. Examines how the gender and training of mediators affects both their control of interaction and perceptions of their performance. Reveals that female and male mediators are equally controlling, but females are perceived by disputants as less controlling than males. (SR)

Examines some of the rhetorical choices of General Secretary Mikhail Gorbachev which dramatize Soviet calls for nuclear weapons de-escalation. Speculates that Gorbachev's peace efforts are sincere, because they are motivated by twin crises of a failing economy and a threatened world community. (MS)

Argues that applied research has potential for making important theoretical contributions. Demonstrates the potential contribution of practical applications to theoretical development by discussing the procedures employed and difficulties encountered in developing and assessing Iowa's Program Against Smoking (I-PAS), an adolescent smoking…

Explores the consequences of using "masculine" versus "feminine" strategies in political commercials for female candidates. Reports that the "aggressive" strategy worked better than the "non-aggressive" strategy, and that the "career" strategy worked better than the "family" strategy. (MM)

Examines the impact of patients' characteristics on patterns of nonverbal communication exhibited in physician-patient interactions at a family practice clinic. Finds some general patterns of nonverbal behavioral differences, consistency, and adaptation characterizing the entire data set, and that patients' characteristics influenced patterns of…

Argues that generalizing to message populations by treating messages as a random variable is inappropriate for complex messages, and proposes meta-analytic techniques for investigating biases in message samples and other methodological factors that can limit generalizability of communication research. (MS)

Discusses a study of videocassette recorder (VCR) and other media use. Finds that, regardless of social class, heavier users of the VCR read more nonfiction books. Notes that VCR owners, at least at present, tend to be of higher socioeconomic status. (SR)

Surveys studies on bibliometrics and related subjects in Japan, classifying them into studies on bibliometrics and applications of bibliometrics. Examines applications of fuzzy set theory to document retrieval using bibliometric techniques. Emphasizes the models and methods used in common between bibliometrics and other fields of science. (SR)

Examines the role of communication consultants in political campaigns from the perspective of an academic who manages campaigns. Discusses the role of communication research in determining political strategies. Presents a case analysis of the media plan designed for one mayoral candidate. Evaluates the value of applied research from this…

Uses L. S. Shulman's three categories of content knowledge as a basis for conceptualizing and examining the knowledge needed by communication educators. Calls for the discipline knowledge produced by communication scholars to be translated into viable school experiences so that students obtain accurate conceptual understandings of communication.…