Analyzes letters sent to John Chancellor and NBC Nightly News in October of 1975 in an attempt to identify writer characteristics, letter types, stories and issues to which the writers reacted and the reasons for writing the letters. (MH)

Reports the results of a 1973 telephone survey of the Lexington, Kentucky Standard Metropolitan Statistical Area to assess for audience viewing of the Watergate Hearings coverage. (MH)

Finds that a higher price increases the value associated with the book, though the influence of the range of potential readers on evaluation was less clear, probably reflecting other dimensions of evaluation unrelated to commodity theory. (RL)

Explores the role of the reader in giving meaning to a text. (AA)

Discusses how consumers interpret the complex stimuli presented by different television shows and by alternative products that might be advertised on such shows. (KS)

This article suggests ways in which coaches, through their coaching and behavior, may preserve, encourage, or improve the integrity and ethics of sports. If coaches model ethical behavior, fans and players may exhibit it as well. Suggestions for promoting sports ethics are given. (JL)

Identifies different types of statements that make up the structure of a lecture, including concepts, definitions, formulas, theories, models, and predictive statements. The selection of statements and their relationship to pedagogical processes is described, and the importance of knowledge of the abilities of the intended audience is discussed.…

Examines Barbara Sharf's article analyzing public commentary about psychiatrists generated by the Hinkley trial and finds that dominant media messages elicit undeserved negative fantasy themes concerning psychiatry. Argues that fantasy theme analysis offers rhetorical critics a framework for examining process by which the meaning of world events…

Indicates that prime-time television presents a remarkably consistent portrayal of the world across program genres and that it offers few scheduling alternatives to avoiding violence-laden adventure programs. Finds that the average viewer has little opportunity to exercise any kind of choice in viewing. (JD)

Indicates that (1) less affluent, less educated, and divorced and separated respondents are more inclined than others to watch television to avoid the negative moods that often coincide with solitude and unstructured time; and (2) personality dispositions and internal states are more likely to dictate media use than vice versa. (JD)

Describes patterns of exposure and motivation of adolescent sample group. Correlates findings with race, gender, involvement with peers, attitude toward school, and other personal circumstances. (MS)

Traces the development of British and Australian television criticism from the mid-seventies. Suggests a conscious study of the characteristics of television as a cultural agent and as a text within a sociocultural context. (MS)

Ellen Zwilich was the first young woman to earn a doctorate in composition from the Juilliard School, and in 1983, she was the first woman to win the Pulitzer Prize for music. In this interview, she discusses many topics, including her music and what she looks for in an audience. (RM)

Elementary, secondary, and college level teachers describe the methods they have successfully used to attract large audiences to their musical performances. (RM)

This article reports on a study that examined and compared sport participation during leisure time and spectatorship and interest in sport as a leisure activity. The examination concentrated on motivational structure, socialization, and relationship between modes of leisure. Differences between the two sport-related types of leisure behavior are…