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Kramsch, Claire – Asia Pacific Journal of Education, 2006
This paper was addressed to an American audience in response to Mary Louise Pratt's Una Lecture, "English-only "vs." National Security: Language and contemporary geopolitics", at the University of California, Berkeley on March 16, 2004. It makes the point that it is not enough for Americans to learn foreign languages; they must also understand…
Descriptors: National Security, English (Second Language), Audiences, Second Language Learning
McGriff, Nancy; Harvey, Carl A.; Preddy, Leslie B. – School Library Media Activities Monthly, 2004
What do people think about school library media centers and the library media program? While it seems like a query to which it would be hard to find the answer, it is important that library media specialists take time to investigate and research this question about the program because it is one of the most important factors to the library media…
Descriptors: Audiences, School Libraries, Media Specialists, Users (Information)
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Bordelon, Suzanne – College Composition and Communication, 2006
In this article, the author demonstrated how recent histories relied primarily on previous accounts and one textbook to characterize George Pierce Baker's work. This narrow assessment of "The Principles of Argumentation" limits one's understanding of his contribution to argumentation theory and pedagogy. Similarly, one has seen the need for care…
Descriptors: Persuasive Discourse, Textbook Content, Content Analysis, Logical Thinking
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Murakami, Nina – Teaching English in the Two-Year College, 2006
The use of humorous texts in the writing class can help students improve skills in effective writing while encouraging critical thinking and an increased range in expression. In addition, because of the accessible nature of humor and the focus on purpose and audience that is necessary when writing it, students show a natural inclination toward…
Descriptors: Audiences, Humor, Writing Instruction, Writing Processes
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Nwadigwe, Charles E. – Research in Drama Education, 2007
The site of the performance is largely a cultural expression defining the physical surroundings and conditions in which the audience and performers interact. Similarly, the character of the theatrical occasion is often shaped by the place designated for the event. In contemporary practice and discourse, the concept of theatre has widened, giving…
Descriptors: Biodiversity, Foreign Countries, Conservation (Environment), Migrants
Mangan, Katherine – Chronicle of Higher Education, 2007
A controversial new curriculum unveiled this month at one of the nation's leading journalism schools is sparking heated debate over the role that marketing and technology should play in the education of future reporters and broadcasters. The most controversial change, though, is the increased emphasis on "audience understanding." Some praise the…
Descriptors: Journalism Education, Marketing, Journalism, Holistic Approach
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Bogad, L. M. – Research in Drama Education, 2007
This article explores the use of ironic performance in education, particularly around issues of human rights. I examine my own efforts to engage audiences with the history of domestic espionage and sabotage by the intelligence agencies of the United States. This is a history well known to some marginalized counterpublics (see Fraser, 1997), but…
Descriptors: Civil Rights, Figurative Language, Humor, Audiences
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Stowell, Jeffrey R.; Nelson, Jason M. – Teaching of Psychology, 2007
We compared an electronic audience response system (clickers) to standard lecture, hand-raising, and response card methods of student feedback in simulated introductory psychology classes. After hearing the same 30-min psychology lecture, participants in the clicker group had the highest classroom participation, followed by the response card…
Descriptors: Audience Response, Student Participation, Psychology, Lecture Method
Maron, Nancy L.; Smith, K. Kirby – Association of Research Libraries, 2008
As electronic resources for scholarship proliferate, more and more scholars turn to their computers rather than to print sources to conduct their research. The decentralized distribution of these new model works can make it difficult to fully appreciate their scope and number, even for university librarians tasked with knowing about valuable…
Descriptors: Web Sites, Investigations, Electronic Publishing, Audiences
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Hopkins, Shannon; Kammer, Gregory – 1992
In fall 1991 and spring 1992, an interdisciplinary art-and-writing collaborative project was initiated by an English instructor at Yakima Valley Community College (YVCC) and a graphics instructor at Everett Community College (ECC), both in Washington State. The project involved a graphics art class at ECC and a writing class from YVCC, pairing…
Descriptors: Art Activities, Art Education, Audience Awareness, Audience Response
Inkster, Bob – 1993
This overview of an English course, "Writing for Government, Business, and Industry" (listed as English 339 at St. Cloud State University in Minnesota), emphasizes the essential elements of audience and voice. Composition theorists' assertion that the absence of voice is symptomatic of a profound developmental deficit (suggesting an…
Descriptors: Audience Awareness, Course Content, Curriculum Development, Higher Education
Barry, Ann Marie – 1995
This paper contrasts classical Aristotelian narrative, which encouraged intellectual reflection and came to dominate Hollywood film by the 1930s, with the pulsating images which began to appear in the 1980 as a result of MTV's influence on films. The discussion focuses on two major Hollywood films: "Grapes of Wrath" (1940) and "Top…
Descriptors: Attention, Audience Response, Cognitive Processes, Comparative Analysis
Rust, Joseph Henry – 1995
Noting that the state of Illinois mandates that community colleges address cultural diversity in their curriculum, this paper presents a proposal for a day-long in-service faculty education program to make faculty aware that cultural diversity exists at Rend Lake College (Illinois). The paper begins with a schedule for the in-service day, offering…
Descriptors: Audience Awareness, Community Colleges, Cultural Awareness, Diversity (Student)
Rice, H. William – 1996
The business communications teacher helps the student learn to write the proposal that wins a promotion or the sales letter that wins new customers. Students poised to enter the business world need language theories as much as students studying literature, for the corporate language culture is as unpredictable and ambiguous as any literary text.…
Descriptors: Ambiguity, Audience Awareness, Business Communication, Higher Education
LeRoy, Judith; LeRoy, David – 1995
In a study on public television viewing, data taken from KQED San Francisco (California) revealed that the pattern of "cume build-up" and viewing to program genres was absolutely similar in non-pledge and pledge months. The percentage of audience that watched 7 or more other pledge programs was well over 50% for many of the shows. These…
Descriptors: Audience Analysis, Data Collection, Evaluation Methods, Fund Raising
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