The Advertising Division section of the proceedings contains the following 14 papers: "The Effectiveness of Banner Advertisements: Involvement and Click-Through" (Chang-Hoan Cho and John D. Leckenby); "Messages of Hope: Developing Health Campaigns that Address Misperceptions of Breast Cancer Held by Women of Color" (Cynthia M.…

Research concerning the effects of television violence on children--particularly young children under the age of six--has found that it tends to desensitize them to aggressive behavior and, in some children, promotes aggressive behavior in their play and other interactions with children and adults. This guide is designed to assist early childhood…

Children's publicness is undergoing a substantial change. "Scripts" created by the media and involving intensive consumption influence when, where, and how children's publicness occurs. Particularly important are attempts to develop new ways of integrating medial, sensual-active, body-, space- and group-related actions. This article…

Presents the results of a study where musicians listened to 20 minutes of Puccini's, "La Boheme," and indicated which of the five musical elements (melody, rhythm, timbre, dynamics, or everything) commanded their attention. Two groups responded using differing instructions for the Continuous Response Digital Interface. Analyzes the different…

This article, using data from a year-long study of writing processes in an institutional context, looks at the demands made on writers in workplace environments as they make requests of their colleagues. Building on Brown and Levinson's politeness theory, the study takes a view of context as being a key factor in framing requests, in addition…

Sports programming plays a significant role in the media messages that American boys receive today. To explore the messages that sports programming presents to its audience, this report relates the findings of a study that analyzed a representative selection of sports programs and their accompanying commercials; also presented are findings from a…

In fall 1991 and spring 1992, an interdisciplinary art-and-writing collaborative project was initiated by an English instructor at Yakima Valley Community College (YVCC) and a graphics instructor at Everett Community College (ECC), both in Washington State. The project involved a graphics art class at ECC and a writing class from YVCC, pairing…

Examines the complex interactive set of conditions that influence artistic production and frame the way interpretations are constructed. Uses a software system to index qualitative material (interview transcripts, field notes, reviews, and commentary) and analyzes this material in terms of emerging themes. Includes comments from the artists. (MJP)

National controversy erupted when students at a public university invited a man who was on death row for killing a police officer to speak at their graduation ceremony. (Contains 1 note.)

Research indicates that children are especially vulnerable to the effects of television viewing. Taking a psychological, social-science perspective, this book explores how television viewing affects children. Chapter 1, "Introduction," (MacBeth) discusses the issues involved, how researchers go about studying media effects, whether television…

Compares the preferences of university and middle school students for non-western music as communicated through a Likert-type scale, manipulation of one dial on a Continuous Response Digital Interface (CRDI) during music listening, and manipulation of two dials on a CRDI during music listening. (MJP)

A study investigated how repetition was used in the telling of personal narratives to create emotional involvement on the part of listeners, to evaluate stories, to prevent listeners from asking questions and from losing the story's focus, and to justify narrating that particular story in a cross-cultural setting. It was assumed that narrators…

Criticizes the growing practice of using children's art in the service of political causes. Discusses a recent exhibit that included Iraqi children's art in support of the Intifada and in condemnation of Israel. Questions the ethics of this for art educators and its effectiveness as political persuasion. (MJP)

Examines techniques made possible through computer technology that researchers are using to increase understanding of musical response. Describes the Continuous Response Digital Interface (CRDI), created at Florida State University's Center for Music Research, that stores responses during music presentation. Outlines several applications of CRDI…

Papers on applied linguistics and language pedagogy include: "A Genre Analysis Study of 80 Medical Abstracts" (Kenneth Anderson, Joan Maclean); "Oral Classroom Testing in an Adult French Community Class" (Sheena Davies, Aileen Irvine, Jacqueline Larrieu); "Whose Relevance? Interpretation of Hybrid Texts by a Multiple…