The use of language in digital discourse for marketing has rapidly developed through mass media. This paper elucidates how advertisers employ various pragmatic strategies to persuade the recipient to act (behavior) by purchasing specific products. This study utilized different theoretical and conceptual frameworks (Theory of Reasoned Action and…

Universities mainly play an important role in serving the national languages and demonstrating their supremacy in the country and at the same time universities strive to compete with the universities of the world. Between the preservation of the national language and the tendency to internationalize the university, a group of linguistic ideologies…

This study examined the influence of Colloquial Arabic (CA) and English on the use of the definite article by heritage and L2 learners of Standard Arabic (SA). It also investigated the role of typological proximity in language transfer and whether transfer effects change over time. The study involved 149 participants: 73 L2 learners of SA, 61…

Diglossia in the Arabic language refers to the existence of two varieties of the same language: the Spoken Arabic (SA) and the Literary Arabic (LA). This study examined the development of listening comprehension (LC) among diglossic Arabic K1-K3. For this purpose, a large sample of typically developing (TD; N = 210) and developmental language…

The present study is a corpus-based grammatical investigation for the computational identification of metaphors. The aim of the study is to set a grammatical criterion for the computational identification of metaphors in the Holy Qur'an and propose a computer software input rule for the grammatical identification of metaphorical candidates. The…

The Perceptual Assimilation Model (PAM) (Best, 1995) claims listeners directly perceive articulatory gestures of the vocal tract rather than acoustic/auditory signals. Accordingly, the articulatory similarities and discrepancies between native and non-native sounds determine the perceptual assimilation patterns of non-native sounds. This study…

Flow reflects an optimal balance of challenge and skill, which is exhilarating and addictive. The current study investigates the role of three learner emotions (enjoyment, anxiety, and boredom) on the proportion of class time in flow among 165 Arab and Kurdish English as a Foreign Language (EFL) students in both in-person and online classes.…

Purpose: This study aims to examine professional skills development among Arabic language graduates in Malaysia, focusing on competencies such as communication, problem-solving, leadership, emotional intelligence, cultural competency and teamwork. It aims to uncover the relationship between Arabic language proficiency and professional skills,…

English as a medium of instruction (EMI) represents an internationalization strategy that has been expanding throughout higher educational systems worldwide. While this approach is believed to bolster graduate employment, students with lower levels of English often struggle to learn content in English. This challenge is particularly relevant in…

Despite the increasing recognition of positive life skills interventions to enhance the psychological and physical well-being of individuals, there is an absence of a valid and reliable Arabic measure of Life Skills (LS) amongst youth. This study aims at validating an Arabic Life Skills Scale (A-LSS) to assess the effectiveness of life skills…

Labels and epithets relating to gender, sexuality, ethnicity, color, and disability have long been divided into acceptable and offensive categories. This paper examines how differences in culture and historical contexts can cause an issue when translating English media into Arabic by examining how they are subtitled in different contexts. Examples…

This study investigated the strength of lexical and non-lexical processing among Arabic (L1) English (L3)-speaking children (fourth and fifth grades, N = 532) in two writing systems that vary in terms of transparency. Children were assessed using word reading, phonological and vocabulary measures. In Arabic, the study focused on standard form.…

Reading ability in English is decisive in determining the academic achievement of university students who study the English language, or any other subject in English. Extensive research has been conducted to explore whether ESL/EFL reading problems are language-specific or general reading problems. In this regard, previous research on the…

Recent research on second language and subject-matter learning calls for moving away from hegemonic monolingual education in U.S. schools and instead making "translanguaging" the norm by supporting bi/multilingual students to use their full linguistic repertoires as they participate in classroom learning (Garcia, Johnson, & Seltzer,…

All Arabic-speaking children grow up in diglossia. They use a spoken Arabic vernacular (SpA) for everyday speech but Standard Arabic (StA) for reading/writing. The current study reports a pilot diglossia-centred intervention among Palestinian-Arabic-speaking kindergarteners (N = 290; mean age 64.52 months). The study examines the effectiveness of…