In this workshop, the concept of marketing was applied to school library media programs by examining the relationship between library media programs, the marketing plan, public relations (PR), and promotion. Reachable goals, targeting the audience, advertising, and motivation and commitment of the staff were also considered, and successful…

Arguing that the principal is a major player in any phase of educational change, this paper describes the principal's critical role in planning for change in a library media center. The paper is divided into three sections. In Section 1 the first of the two major phases of planning for change is described. It is noted that during this "initiation"…

Guidelines which explain five phases of the consulting process are offered to educators contemplating the employment of consultants. Discussion of the first phase, "contact/entry," contains seven tips to consider before hiring a consultant and six tips on forming the base of the working relationship with the consultant. The second phase,…

The status of current doctoral administrator preparation programs is analyzed. An assessment of 17 doctorate of education programs in administration and leadership concludes that they do not differ significantly from traditional doctorate programs in education in terms of curriculum, student admissions, exit criteria, delivery format, and…

A cost-free counseling model was developed to meet the changing needs of elementary school students in a small college city in California. A training program for graduate students was set up within the public school setting and was clinically supervised. Marriage, Family, and Child Counselor and Licensed Educational Psychologist internships were…

This document is an orientation manual for the Library Media Specialist Evaluation System, a part of the Tennessee Career Ladder Better Schools Program. This evaluation system was developed by using the best ideas from educational research and from library media specialists in Tennessee. The system was field tested in the fall of 1985. Contained…

This monograph describes and assesses the value of a program for the certification of those aspiring to the principalship in Ontario. An existing program, offered through the Centre for Principal Development at the Ontario Institute for Studies in Education, was taken as a point of departure for the period. From this experience, a prototype…

This report focuses on resource-based learning programs and describes ways in which such programs can (1) provide for students' individual differences in learning rate and style; (2) maximize opportunities for exceptional students; and (3) familiarize students with the use of a wide range of learning materials, including modern technology. The…

The Child Abuse Potential Inventory was completed by 56 Head Start staff. Because the Head Start program creates an environment where staff work almost exclusively with parents or with children, it was possible to examine the perceived differences among workers attracted to child or parent work. Scores for classroom and non-classroom staff were…

Based on a content analysis of professional journals, conference proceedings, ERIC documents, annuals, and dissertations in library and information science, the following current trends in the field are discussed: (1) there are important emerging roles and responsibilities for information professionals; (2) the status and image of librarians…

The purpose of the School Library Resources Program was to provide direct support to local public and non-public schools in their efforts to develop and maintain high quality library and media resources as an adjunct to their instructional program. There were two major emphases in the 3-year old program during the 1984-85 year. The first was to…

This paper, compiled for a class at St. Cloud State University, Minnesota, compares the job characteristics of traditional university library staff, who are most comfortable handling print material, with the job characteristics of university learning resource center staff, who handle all forms of instructional media including such nonprint…

This module (part of a series of 24 modules) is on training teachers to make effective use of consultation. The genesis of these materials is in the 10 "clusters of capabilities," outlined in the paper, "A Common Body of Practice for Teachers: The Challenge of Public Law 94-142 to Teacher Education." These clusters form the…

This paper is based on the researcher's experiences as a graduate student, a senior academic teaching and auditing graduate classes. He has engaged in teaching and research at 31 universities. In his over 35 years of experience, he has developed some of the most effective graduate courses, attracting students from 30 overseas countries. Courses…

Based on a project involving selected teachers from various vocational service areas, this teaching guide presents the 12 most frequently used strategies of teaching used in the modular approach as determined by those in the project. The brief individual description of each strategy includes notes on its strengths and weaknesses, instructions or…