This meta analysis summarizes the available data concerning the impact that the 1991 announcement of Earvin "Magic" Johnson, a National Basketball Association all-star, had on the issues concerning HIV infection and testing. The analysis notes that the effect of Johnson's disclosure may not be uniform for all possible outcomes. Some…

Teen television, which in large part is made up of moral dilemmas, is often a topic of adolescent discussion. Discussions among adolescent friends are viewed as playing an essential role in moral reasoning development, making it important to investigate television's potential to stimulate these discussions. A study investigated adolescent girls'…

The author tells how he began storytelling to teen audiences, how fairy tales were originally geared toward adult audiences, and highlights some of his favorites. Violent, gory, and humorous stories appeal to teens but invoke discussion and promote reading. Provides a list of storytelling hints and finding, learning, and practicing the story. (LAM)

Describes a performance at Purdue University of the ACT-OUT Ensemble of Indianapolis, which came four days after a drug-addicted student had murdered his counselor. Finds that the performance was a success because it entertained, educated, explained, and healed, fulfilling the mission of the acting ensemble. Discusses other functions of this (and…

Fifteen listeners using the Listener Comfort Scale rated videos of 10 adults before and after stuttering treatment and videos of 10 controls. Results were compared with those of 15 listeners who used the Speech Naturalness Scale. Reliability of the Speech Naturalness Scale was superior; however, the Listener Comfort Scale captured different…

Explores how motion pictures, television, and computers manipulate and rearrange the content and processes of communicated experience, thereby shaping how the audience perceives and interprets the physical and social reality depicted. Suggests that these media are fourth removed from reality (behind the Platonic Ideal, the actual, and art and…

Illustrates both the need and a reasoning method for normative social ethics in communication by applying Reinhold Niebuhr's concept of justice to advertising as a preliminary case study. (KEH)

Examines the role of orality in multiple-audience analysis and adaptation. Finds that interaction is the central means of analyzing and adapting discourse to multiple audiences, fulfilling rhetorical and social goals, and building and sustaining a corporate culture. Suggests that orality is more potent than literacy in composing behavior and…

Explores the effects of terrorism by approaching it as a persuasive form of communication rather than a dysfunctional sociological act. Describes the rhetorical functions of terrorism, evaluates the persuasive appeal of a mediated narrative, and applies narrative theory to analyze the 1985 TWA Flight 847 hijacking and its terrorist spokesman. (KEH)

Explores the consequences of using "masculine" versus "feminine" strategies in political commercials for female candidates. Reports that the "aggressive" strategy worked better than the "non-aggressive" strategy, and that the "career" strategy worked better than the "family" strategy. (MM)

Examines Biblical apocalyptic theory and secular apocalyptic literature. Proposes a new theory of apocalypticism in secular public discourse derived from those two major theories. Provides examples of apocalypticism in secular public discourse. (MM)

Develops and tests hypotheses concerning the relationship of specific advertising strategies to affective and analytic cognitive responses of the audience. Analyses undergraduate students' responses to 240 advertisements. Demonstrates that advertising strategy variables accounted substantially for the variance in affective and analytic cognition.…

Finds a small, but statistically significant, association between exposure to U.S. entertainment programs and attitudes, perceptions, and behaviors of foreign audiences. Finds also that, when taking study characteristics into consideration, only language of the questionnaire produced a significant difference in correlation size; and that the…

Finds that lay readers respond to the risk implicit in news stories involving science and technology along four factors: (1) the proposition that science and technology are expensive and risky; (2) the idea that science and technology can have negative effects; (3) concerns associated with control and dependency; and (4) fear that science and…

Finds an inverted-U shaped relationship between frequency of exposure to rock and popular songs and affect toward the songs among undergraduate students. Finds no support for the hypothesis that subjective novelty and complexity interact with exposure in determining affective evaluations. (SR)