Because teasing is a form of play that can contain some element of truth, the response of the teased is relevant to determining the nature of the play frame. Play frames occur in teasing situations when the teased responds in a way that cooperates and therefore maintains the play frame. This paper analyzes five examples of interactional teases…

The Corporation for Public Broadcasting (CPB) provided funding for local public television stations to broadcast political debates prior to the 1998 election; CPB commissioned research to determine how the programs aided viewers in the election process. Viewers of the public television station local debate night program found the program to be of…

Media effects should not be thought of as either isomorphic or fragmentary. Instead, the similarities and differences between them should be studied. This approach would offer the potential to determine not only what the media effects are, but how they occur. This is possible through the discovery of patterns in research theories and findings. To…

Researchers who study television's cultivation effects believe that heavy television viewing exposes people to consistent messages that lead them to be more fearful and mistrustful of others. The widespread adoption and use of new television technologies, such as cable, VCR, and remote control devices (RCD), however, have the potential to alter…

This paper examines and explains the elements of the paranoid style in rhetoric (first noted by Richard Hofstader in 1966) employed by Leonard Jeffries, Chairman of the Black Studies Department at City College of New York, in his July 1991 speech at the Empire State Black Arts and Cultural Festival in Albany, New York. The paper also suggests that…

This classroom guide and "Better Viewing" guide accompany a 28-minute videotape on television literacy called "Master Control." The classroom guide explains the purpose behind the video, pointing out that "Master Control" is not about doing away with TV, but about a youngster's getting the most out of his or her TV…

A course was designed around three major questions: (1) what is the relationship between rhetoric and its context; (2) how does the message construct a particular reality for the audience and the rhetor; and (3) what does the rhetorical artifact suggest about the rhetor? Feminist criticism is used as one of the three methods that focus on the…

A study investigated evangelist Billy Graham's numerical success in using "the invitation" and the Billy Graham Evangelistic Association's (BGEA) follow-up plan to preserve the beneficial effects of Christian commitment and to minimize commitment attrition. Statistics on audience response gathered throughout Graham's ministry attest to…

How did Oliver North, who appeared to be a criminal and a liar, become an American hero? First the context must be considered. The Iran-Contra Affair was extremely complex with actors ranging from Eugene Hasenfus to President Ronald Reagan and settings ranging from Nicaragua to Israel to Iran. This complexity extended to the televised hearings…

While the use of informational graphics in newspapers is increasing, little is known regarding how well readers can understand them and how readers use them. A study investigated whether readers of newspapers read graphics before or after they read the headline/text, and whether people decide to read a graphic device for appearance-related or…

Part of a larger project to design a production curriculum and measure the impact of this production activity on children's writing, visual thinking, and problem solving skills, a project developed an effective but inexpensive video for use in teaching animation processes to students at the elementary school level. The project used "cutout" or…

Pope John Paul's visit to the United States in 1987 provided many opportunities for the analysis of papal rhetoric. The Pope's address to black Catholics in America may be of particular interest to those focusing on the study of intercultural or interracial communication. This address did not garner as much media attention as did some of the…

Examines the role of motives, attitudes, and audience activity in explaining affective, cognitive, and behavioral involvement of daytime soap opera viewers. Finds that viewing attention and perceived realism of soap opera content correlated with parasocial interaction, suggesting that parasocial interaction may be a functional alternative to…

This book is a guide for encouraging critical television viewing skills in children, allowing them to make up their own minds about the power and influence of television. The introduction addresses the importance of television in North America and compares viewing patterns with those in other countries. The text throughout is accompanied by…

Observation of human behavior increasingly suggests there is a chasm between "what you do" (leadership, skill, behavior) and "what you know" (intellect, cognition, aptitude). To examine the gap between what is done and what is known regarding the teaching of children, a project first reviewed the literature on school-life…