Circulation of individual titles held by Wellington Public Library (New Zealand) were compared before and after television dramatizations of the works had been aired; the objective was to establish whether readers' choice of title was influenced by television. Results showed no statistically significant increase, indicating that television…

Studied preschool children's inability to distinguish fantasy from fact utilizing the case of the popular movie Jurassic Park and the subsequent false information children obtained about dinosaurs. Described attempts made by teachers to address the resultant aggressive behavior and false knowledge gained and replace it with constructive knowledge.…

This study examined personal concern, perceived risk, and sexual behavior of 147 college students a year after Magic Johnson announced he tested positive for HIV (Human Immunodeficiency Virus). It found that identification mediates message effects, suggesting that a spokesperson with whom an audience can identify insures the greatest likelihood of…

Finds that female adolescents responded less positively than males to beer advertisements and to sports content of advertising, and more positively to nonbeer advertisement. Shows also that positive responses to beer ads predicted alcohol use among female and male adolescents. Finds no differences in response patterns to ads due to Latino…

Linguistic and cultural aspects of the Tongan notion of "malie"--the process of developing interconnected energy flows and engagement between performers and audience--are discussed in the context of the Auckland Secondary Schools Maori and Pacific Islands Cultural Festival. Implications of malie as part of a transformative pedagogy for…

Discusses the limitations of previous energy conservation programs in affecting the behavior of individual consumers. Suggests that the rational-economic model upon which they were based needs to be supplemented with alternative psychosociological models in developing future programs. (EVL)

Examines the influence of prior information on children's emotional responses to a frightening program. Finds that forewarning of the threat increased anticipatory fear but did not affect emotional responses, and that prior knowledge of the happy outcome reduced anticipatory fear but had an inconsistent effect on fear during the threatening scene.…

Argues that, although most people dislike writing, instructors can make the task less onerous for young students. Suggests that the presence of both feeling and awareness of an audience can facilitate writing. Includes segments of interviews with professional writers and samples of seven-year-olds' writings. (SG)

Examines the validity of audience involvement in the context of local television news by testing the relationships among (1) strength of news viewing motivation and involvement intensity; (2) type of news viewing motivation and involvement orientation; and (3) cognitive and emotional involvement. Finds that audience involvement during message…

Examines effects of issue obtrusiveness on network news agenda-setting. Tests two competing models: (1) obtrusive contingency (agenda-setting effects decrease as personal experience with issues increase); and (2) cognitive-priming contingency (agenda-setting effects increase as obtrusiveness increases). Finds no support for obtrusive contingency…

Describes the emotion of nostalgia and the strategies and functions of nostalgic rhetorical appeals in order to analyze Edward Kennedy's major policy address during the 1980 Democratic national convention. Suggests that Kennedy used nostalgic appeals to serve therapeutic and deliberative functions. (KEH)

Argues that the United States government suppressed Frank Capra's 1944 documentary, "The Battle of China," because it lacked the visual framework of arguments evidenced by the other films in Capra's "Why We Fight" series. Investigates Capra's portrayal of fundamental American values through the visual contrast techniques of…

Two contemporary films, "Braveheart" and "Rob Roy," depict Scottish ethnicity from a rather narrow perspective. The positions that are sentimentally admired when attributed to white natives of Scotland are horrifying when expressed by contemporary peoples of color. These films raise interesting questions about the true nature…

This paper discusses the use of bibliotherapy with gifted students and introduces "cinematherapy," the use of movies to help students explore important issues in their lives. Plot summaries, post-viewing discussion questions, and questions relating movies to gifted students' lives are presented for "Stand and Deliver" and "Wargames." A list of…

Discusses the increase in audience research for public broadcast radio programming and how it influences decisions about programming and fundraising. The evolution of public radio's use of audience research is related to its changing conception of localism. (53 references) (Author/AEF)