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Porter, Michael J.; Sapp, Aimee – 1996
A study examined how college students watch television: Are there gender differences in how students watch? Is watching a form of socialization or a means of escape and diversion? Is there a relationship between students' GPA and the number of hours they spend watching television? Subjects were 379 full-time undergraduates--half of whom were male…
Descriptors: Audience Analysis, Audience Response, Higher Education, Sex Differences
Association for Education in Journalism and Mass Communication. – 1994
The Media and Society section of this collection of conference presentations contains the following 14 papers: "A Portrait of Urban Conflict: The 'L.A. Times' Coverage of the Los Angeles Riots" (Tony Atwater and Niranjala D. Weerakkody); "Perceptions of News Media Managers toward Their Own Corporate Community Responsibility"…
Descriptors: Audience Response, Cable Television, Community Responsibility, Evaluation Criteria
Allen, Michael S. – 1993
A composition instructor offered as extra credit an electronic bulletin board (part of a campus-wide electronic network) to a composition class at Northwest Missouri State University. The teacher limited his own participation as much as possible. The electronic bulletin board (bbs) was used by about half the class, with much of the other half…
Descriptors: Audience Response, College Freshmen, Computer Networks, Electronic Mail
Jayakar, Krishna P. – 1993
Star TV, the first international satellite broadcast system in Asia, has had a profound effect on national broadcasting systems, most of which are rigidly controlled, state owned monopoly organizations. The purpose of this paper was to study the response of national governments, media industries, and the general public to this multichannel direct…
Descriptors: Advertising, Audience Response, Broadcast Television, Business
Eribo, Festus; And Others – 1989
A study examined the changes taking place in the Soviet press and readers' attitude to the media in the age of glasnost. A survey, prepared in English and translated into Russian, was conducted among 96 fourth and final year journalism students at the Leningrad State University, U.S.S.R. to obtain information concerning demographics, readership…
Descriptors: Audience Response, Diffusion (Communication), Foreign Countries, Freedom of Speech
Ettema, James S.; And Others – 1989
In the spirit of the postmodern movement, this paper mixes the genres of survey research, in-depth interviews, and textual analysis to comment on governance in the media age. Using these methods, the paper traces the movement of a particular issue, international child abductions, on the agendas of the press, the public, and policy elites.…
Descriptors: Agenda Setting, Audience Response, Case Studies, Cultural Context
Sitko, Barbara M. – 1989
Contributing to research delineating the cognitive processes of writers who are revising their own texts after feedback from members of their intended audience, a study (1) determined whether more able writers would be more responsive to their readers' feedback than would less able writers; and (2) verified results of a previous study indicating a…
Descriptors: Audience Response, Feedback, Grade 11, Grade 12
Dowling, Ralph E. – 1988
This paper explores the idea that the media "cause" or strongly motivate acts of terrorism. In an effort to refute this view the paper applies Kenneth Burke's dramatistic theory of communication to show that the motives and behavior of political terrorists can be explained without reference to the media coverage terrorism produces. The…
Descriptors: Audience Response, Ideology, Mass Media Role, News Media
Reppert, James E. – 1996
An instructor uses a unique instructional paradigm in his MCOM 1003/Introduction to Mass Communication course at Southern Arkansas University (SAU) in a unit on media and politics. According to his students, one of the most popular learning strategies is the use of original edited videos that focus on dubious practices by some media professionals.…
Descriptors: Audience Response, Broadcast Journalism, Critical Viewing, Higher Education
Peer reviewedGrieshop, James I.; Grajales-Hall, Myriam; Ortiz, Lupe – California Agriculture, 1998
A Spanish-language program was developed to educate California migrant farmworker families about motor vehicle safety using a bingo-like game similar to one popular in Mexico. The game disseminated safe-driving information in weekly bilingual newspapers and on Spanish radio and television. Assessments suggest that the media campaigns favorably…
Descriptors: Audience Response, Community Education, Driver Education, Educational Games
Peer reviewedRios, Diana I. – Journal of Latinos and Education, 2003
Interviews with Latinos in the Northeast and the Southwest found that they watched Spanish-language soap operas (telenovelas) as a way of maintaining family ties and Hispanic culture, while watching American soap operas provided information about U.S. society and behavioral norms as well as opportunities to learn English. (Contains 21 references.)…
Descriptors: Acculturation, Audience Response, Cultural Maintenance, Hispanic Americans
Peer reviewedWilson, Barbara J. – Communication Research, 1989
Assesses effectiveness of two desensitization strategies for reducing children's emotional reactions to mass media. Examines children having passive exposure, modeled exposure, or no exposure to lizards before watching a horror movie involving lizards. Finds that modeled exposure decreases emotional reactions and negative interpretations, whereas…
Descriptors: Affective Behavior, Audience Response, Children, Communication Research
Peer reviewedWartella, Ellen; And Others – Communication Research, 1990
Surveys children's access to media sources and assesses their diversity of content. Finds that children have access to numerous old and new media, since most live in households that receive cable television and own VCRs. Suggests broadcasting and videocassettes offer little diversity in children's content, while cable enhances programing choices.…
Descriptors: Audience Response, Cable Television, Children, Childrens Television
Peer reviewedMorgan, Michael; And Others – Communication Research, 1990
Examines whether the special features of VCRs lead to transformations in families, or whether preexisting family relationships and media orientations determine the uses of VCRs. Finds that VCRs mainly augment and extend family television patterns, and suggests that VCR use is both a cause and a symptom of family conflicts. (KEH)
Descriptors: Adolescents, Audience Response, Communication Research, Family Communication
Peer reviewedMandelbaum, Jenny – Western Journal of Speech Communication, 1989
Presents a case study of a conversational storytelling in which a recipient redirects an ongoing storytelling. Finds that storytelling may be a way of accomplishing interpersonal activities, both for teller and recipients, and that the recipient can be an active participant in the storytelling. (MS)
Descriptors: Audience Awareness, Audience Response, Case Studies, Communication Research


