The debate between objective and new journalism centers upon the question of which approach factually depicts reality. Both genres, however, are part of one fact/fiction matrix in which all narrative forms since John Locke have been based upon factuality. The difference between the genres is that new journalism relies upon the sensory data of…

The Falkland-Malvinas conflict is a classic example of how a government can manage news in wartime. The rules of the game as evinced by the British government and Ministry of Defense were simple and effective. They controlled access to the fighting, controlled all communications facilities, excluded all neutral correspondents and carefully…

Included in this manual are (1) a check list for developing and planning an effective library marketing program; (2) tips for writing library news releases; (3) tips for mass media marketing using radio and television; (4) a sample form for building a media file with information on specific radio and TV stations; (5) tips for planning a library…

Guidelines for developing the internal communications of colleges and universities, researching internal communication needs, and increasing information flow through traditional and nontraditional media are provided in 11 articles. Titles and authors include the following: "Work for an Open Internal Communication Policy" (Thaddeus Bonus); "Five…

Based on the idea that an aggressive public relations effort is critically important in heightening a community's confidence in its schools, this guide provides advice for developing a school publicity program. The information presented is intended particularly for public schools in the New York City area. First, the guide suggests ways of…

This self-instructional packet, developed for use in two 50-minute class sessions, is designed to teach students about editorials and editorial writing. Lesson One includes a list of behavioral objectives for the project; a pretest; a discussion of purpose, structure, and types of editorials; and an exercise in writing an editorial based on an…

"CASE Currents" and "Techniques" articles, materials written especially for this manual, and papers from the 1976 CASE News/Information Special Conference make up this updated handbook on how to make a college news service more effective. Part I, "Managing the News Service" contains nine papers dealing with such issues as managing, staffing,…

This paper provides guidelines and exercises designed for a three-day seminar to encourage effective journalistic writing. Among the topics discussed are communication theory, general rules in writing, the news story, editing, the feature story, interviews, and headlines. Appendixes include an Associated Press style-guide exercise, news and…

Current attitudes toward newsgathering by the world press consist of two opposing points of view: "free flow" (objective news transmitted quickly, free from censorship) identified with Western capitalist nations and "balanced flow" (news has educational and social value; information and distribution are limited) identified with Eastern socialist…

This study examined the content of newspapers from six geographic regions of the United States during three time periods preceding the Civil War (1820 to 1835, 1836 to 1846, and 1847 to 1860). The news articles were coded in nine general categories and rank-ordered for each region. Results indicate that quite similar news sources and news values…

This workbook provides instruction in basic styles, principles, and techniques of broadcast news writing. After offering general guidelines, the workbook discusses writing broadcast news leads, using names correctly, placing titles and attributions in their proper place in sentences, writing direct and indirect quotations, using contractions,…

A survey of 60 managing editors of daily newspapers was conducted to determine the qualities editors look for in the reporters and copy editors they hire, the specific academic preparation they would like reporters and copy editors to have, and specific problems editors have with their present staff members. This paper describes the methodology of…

This book, designed to improve the skills of would-be journalists, explains the reporting, writing, and editing that go into preparing print and broadcast materials. Part 1 describes the world of journalist, the impact of reporting on the public, and the media as an information network; part 2--on reporting--discusses the role of the journalist…

This book discusses the theoretical and practical aspects of writing and producing a high school or college newspaper. Contents include "Slug...Fourth Estate,""A Short History of the Press,""Who Does What,""Style and Policy,""Covering the Story,""The News Story,""Other Articles,""Preparing Copy,""Planning the…

Describes a college summer program that gives gifted elementary school children practice in newspaper production skills. (RL)