This public relations unit is one of a series of guides developed to aid school administrators and teachers in understanding and creating an environment that will allow students equal educational opportunities. Part of such awareness is knowing about the availability of courses and activities offered, as well as informing parents and potential…

The report describes procedures for teaching and administering a one-week course in publicity in a Principals of Marketing course at the University of Wisconsin-Stout. Emphasis is on helping college students develop communication skills. A major objective is to help students be aware of the public's general lack of understanding of the free…

This report compares a typical newspaper account of an event with other possible ways of narrating the event. It argues that journlists' beliefs about the appropriate format, style, and content for a news story work in concert to obscure the structure of the story and the relations among subparts, and thus serve to thwart their presumed goal in…

The role of the black journalist in South Africa is contradictory, precarious, and permeated with politics. There is little freedom of expression for blacks in South Africa, yet white-owned newspapers have expanded their coverage of black news, and some have special editions for black readers. As a result, the English language press is using more…

This manual is intended to help citizen groups set up their own on-the-job training activities, tailored to their own individual needs, issues, learning styles, and experiences. Specifically, it discusses ways citizens or citizen groups can improve their chances for free access to the media. The theme includes the political, social, and economic…

Asserts that using audiovisual materials to give book reports incorporates reading, writing, and media into one project. Describes several methods of presentation, including videotape activities, creating sound effects, and designing games which relate to books. Also suggests various motivational tools for teachers and librarians. (MM)

Illustrates the development of a news story on drug abuse in a North Philadelphia Puerto Rican community from the reporter's viewpoint. Relates difficulties in acquiring information, getting interviews, and writing the final product. Shares reactions to the final product. (LS)

Describes a study of journalism students at Pennsylvania State University that investigated how they reacted to the use of computers in their classes, especially the electronic evaluation of written work. Topics addressed include newswriting instruction, including the use of computer labs; handwritten comments versus electronic comments; and…

Presents a one- to two-week instructional unit in which students create a newspaper based on the Columbian voyages to the Americas. Recommended instructional resources and step-by-step teaching procedures are included. Student evaluation sheets and a sample front page are provided. (CFR)

This report describes an experiment to introduce freshmen science students to inquiry-based learning. The overarching theme was the communication of scientific information to the public by the mass media. Students, working in groups, deconstructed news items (many dealing with basic biomedical issues) and assessed the veracity of statements with…

Addressing the expressed needs of the writing community, this book presents writing lessons for intermediate, middle school, and secondary school students that incorporate the 5-step writing process into content areas as a natural part of the curriculum. The 30 lessons in this book involve students in large and small groups and in individual…

The Newspapers section of the proceedings contains the following 11 papers: "News Items in the 'Shrinking Foreign Newshole': The Case of the New York Times" (Daniel Riffe and others); "Newspaper Coverage of Gays and Lesbians: Editors' Views of Its Longterm Effects" (Marilyn Greenwald and Joseph Bernt); "Effects of Staff…

Guidelines for communicating information about a school and its programs are provided in this handbook. The following topics are included: (1) how to encourage good school-community relations with the active involvement of students, parents, businesses, senior citizens, and the general community; (2) how to develop a fact sheet for school…

A learning center-based instructional unit on newspapers for middle school grades is presented. The purpose of the unit, which is designed to take three weeks, is to develop student understanding of the wide variety of topics included in a newspaper. The learning centers may be presented in any order. Teacher instructions include a list of the…

Geared to student journalists and their advisors, this handbook demonstrates how different journalism techniques can be used to cover developing nations issues locally. News briefs are timely, short stories that give an overview or summary of a news topic. A news event is similar to a news brief in that the event being covered must be current and…