In 1978, the historic Camp David Peace Accords between Egypt and Israel were signed in a ceremony broadcast from the White House. The ceremony may be seen as a member of a rhetorical genre informally called the Presidential Parasocial Broadcast Announcement, but with a new twist. The genre has its roots in the Fireside Chats of Franklin D.…

To explore how news sources are used by media to create a social image of women during key suffrage events of 1858, 1920, and 1970, the front page stories of the "New York Times" were reviewed for 1 week prior to and 1 week following each of these events: May 14, 1858, the Eighth National Women's Rights Convention in New York City;…

A content analysis of white-oriented and black-oriented Milwaukee, Wisconsin, newspaper coverage of that city's racial riots in 1967 was conducted to test the following hypotheses: (1) the general media would rely more on "authority" sources, while the specialized black media would rely more on "nonauthority" sources; (2) the…

A total of 343 research articles published in 41 core library journals in 1980 and a further 708 articles cited in a stratified random sample of 100 of the original (source) articles were examined in terms of subject, research methodology, and number of references. Findings were also compared with those of similar studies. It was found that: (1)…

Although psychological studies of the mass media have been dominated by cognitivist and psychodynamic concepts, a study of the mass media using a behavior analysis method may be used to analyze the content of the mass media. By applying that analysis to fictional teacher-learner interactions an interpretation of those relationships can be made and…

The development, formative evaluation, and potential uses of the "Sixteen Quality Indicators" (16 QI) rating scale are described. The scale was developed as a systematic way to rate the quality of Skill Qualifications Tests (SQTs) in the United States Army. An SQT measures a soldier's knowledge of a military occupational specialty. It is…

A cognitive gap between students' development and school curriculum may be one of the reasons why chemistry is difficult for high school students. This study examined cognitive development in the effect of modified instructional methods for students at the concrete stage of development. The Arlin Test of Formal Reasoning (ATFR) was used for…

Oral language has primacy both developmentally and by virtue of use for most individuals in our society; however, the development of oral language for many children is left to chance. Although English education journals have resounded with exhortations to teachers about the importance of encouraging children to talk, the recent limited research…

Curriculum alignment means determining precisely what is intended to be taught, teaching that specifically, and measuring specifically what was taught. This paper contends that the alignment of objectives, actual teaching, and the means and content of testing are essential to effective schooling. The logical arguments of three authorities--Wilbur…

Typically, research concerning media presentations of women has involved six types of analysis: (1) content analysis (what is said), (2) cultural and social analysis (why it is said), (3) control or gatekeeper analysis (by whom it is said), (4) audience analysis (to whom it is said), (5) media analysis (in which channel), and (6) effects analysis…

Addressing the problem of sex stereotyping in the literature children are exposed to before they enter school, a study examined the extent to which sex role stereotyping exists in Caldecott Award winning books. The examination of 44 books published between 1937 and 1980 revealed 7 major categories of blatant sex stereotyping: (1) the achievements…

A case review study of court decisions concerning public employees' constitutional right of free speech yields conflicting and sometimes disturbing results. The most often cited precedent in these decisions is the 1968 Supreme Court ruling in "Pickering v. Board of Education" in which a letter from a school teacher to a newspaper…

Two experiments were conducted to determine what readers are likely to understand about the information contained in a medical insurance brochure intended for employees. Twenty-seven subjects were recruited through newspaper advertisements for a "reading experiment." The studies addressed questions concerning (1) how likely readers are…

Intended for writing teachers, this paper shows how "pithy prescriptions" for writing, such as "use definite, specific, concrete language," can be misleading or wrong. To support this thesis, the paper examines a technical writing book advocating short sentences and finds that it has sentences averaging 27.8 words in one section and 30.18 in…

To determine whether the structure of religious programs helps develop ethos (the image held of a communicator at a given time by a receiver) in terms of character, intelligence, goodwill, and charisma, an analysis was made of four religious programs: "The PTL Club", "The 700 Club", "Jimmy Swaggart," and "The…