This paper argues that in presidential politics new and highly sophisticated image-building techniques and the technological means for creating messages have proliferated during the past twenty years. The paper claims that the area where the most "image-building" is conducted is the television spot advertisement, but points out that…

This project sought to improve the utility of science and social studies textbooks used by mainstreamed handicapped children, by considering the special needs of children who are sensorily or cognitively impaired. The project reviewed the literature, developed a text analysis tool to determine if textbooks contain effective teaching strategies,…

The use of meta-analysis in industrial and organizational psychology has become quite common. Unfortunately, the understanding and research necessary to ensure appropriate application of the technique have not been as widespread. As part of a larger study, a content analysis of meta-analyses from the industrial and organizational psychological…

An organizational framework consisting of the following four components is useful in exploring questions about improving textbooks: learner characteristics, learning activities, the critical task (for measuring student performance), and the nature of the materials. In considering learning characteristics and the materials, it is important to…

High school students (N=213) of various ability levels enrolled in first-year algebra classes were presented lessons concerning geometry concepts. The lessons were varied according to the degree of complexity of the examples that were presented. Students then were tested over their understanding of the concepts. The test questions ranged from…

Instructional and program relevance of measures of student performance and use of standardized achievement tests, as measures of the quality of a student's educational experiences, are discussed. This focus is consonant with current emphasis on linking testing and instruction and on systemic efforts at program and instructional improvement.…

The vocabulary lists from five basal readers were examined in an effort (1) to determine what information is taught in the form of phonic generalizations in current, primary-level basal readers; (2) to examine intraprogram reliability of those generalizations; and (3) to determine whether the content of generalization instruction had changed since…

A survey of "Journalism Quarterly,""Gazette,""Public Opinion Quarterly,""Journal of Broadcasting," and "Journal of Communication" reveals that the early research on international news flow or coverage emphasized two aspects of news: (1) how the United States was portrayed in the media of other…

The rhetorical appropriateness of two of Shirley Chisholm's persuasive speeches on women's liberation were assessed using Afrocentric criteria for speech criticism developed by Molefi K. Asante (1979). The speeches addressed the controversy of whether the women's liberation movement was appropriate for women of minority cultures in the United…

A study was conducted to examine the differences in language usage between males and females in the specific moral domain of conflict resolution and rationales for decisions. The subjects, 39 female and 21 male college students, were given an imaginary conflict scenario to resolve, asked how the conflict should be resolved, what the rationales…

This teaching guide, written for elementary school teachers and librarians, combines drug education for fifth grade students with library skill development. Following a preface to the guide, the affective model upon which the program is based (development of positive self-image and self-concept, and communication and coping skills) is presented.…

To identify possible changes in the social functions of the Chinese educational system, content analyses were performed on selected national, Chinese language, primary school reading textbooks (First Edition, February 1978, Beijing People's Educational Press, Vols. I and II). Frequency of reference to each of the 10 regulations for children in…

A study was conducted to examine how newspapers from both northern and southern states handled news photographs of the homecoming of Lieutenant Robert Goodman, a black Air Force pilot who was captured and then released by Syria. This report focuses specifically on the newspapers' presentation of Lt. Goodman's interracial marriage. The study sought…

As increasing numbers of undergraduate students in higher education are engaging in online group discussions as part of their course work, there is a need to gain insights into the nature of the experience of learning in this new context. Previous studies have reported benefits for students who engaged in online discussions, but few describe these…

In this article, I examine the potential roles of reflective writing in ESOL teachers' learning and professional renewal. I demonstrate its importance with insights from aspects of a study on the accounts ESOL teachers construct when they do write about teaching.