To determine equivalence of problem perception over audio, video, and transcript media, 10 interview segments were presented to subjects to rate under two conditions. Semantic differential showed differences between emotional and educational/vocational problems. Audio and video media were equivalent while transcripts evoked more devalued…

A semantic differenial attitude scale, administered to students in an elementary individualized instruction program, was determined usable and internally reliable with students as young as third grade. (Author)

Data collected in a study of hospital staff attitudes to drug addicts and other types of patients are used to illustrate the problem of concept-scale interaction in semantic differential research. (Authors)

Major purpose of the experiments was to use an instrumental response to study the form of semantic generalization gradients obtained following single-cue and discrimination training procedures. (Authors)

A computer program designed to compare factors from similar concept matrices (person by scale) obtained at different times is presented. (PR)

This paper presents a method which can be used to obtain evidence that the concepts rated on semantic differential scales are appropriate for given study. An analysis of six semantic differential concepts, as perceived by 168 graduate education students, is presented; variations of the method are discussed. (Author/GSK)

Reports on a 1972 study of nursery school children's racial attitudes compared with those of older children. Children were tested with a semantic differential questionnaire and a social distance scale and were compared across age and race. Concludes that the norm for racial attitudes is a bias for one's own race. (MK)

A group of 83 Czechoslovak industrial managers are tested using the McClelland's need for achievement measure. (Author)

Sophomore (n=31) and senior (n=24) gerontology students completed the Aging Semantic Differential at the beginning of the semester and after conducting life-history interviews with older adults. Significant positive attitude changes resulted; the interviews were specifically cited as influencing changes. (Contains 33 references.) (SK)

Two studies were conducted, using 131 business administration majors (53 males and 78 females), to examine the psychological midpoints of the 18 bipolar adjective pairs of Fiedler's Least Preferred Coworker (LPC) instrument. Six of the LPC adjective pairs were found to deviate significantly from true bipolarity. (SLD)

Two methods for training health professionals to work on interdisciplinary gerontology teams are structured journals in which students record observational, theoretical, and methodological notes during experiential learning and team development inventory, which uses a semantic differential format to measure reactions and attitudes to working as a…

Twenty-five HIV-negative late adolescents (13 women and 12 men) who had lost a parent to AIDS generated vignettes in which the characters were deciding whether to use a condom (condom scripts). Two clinically trained judges rated the interpersonal tone of the condom scripts on 17 semantic differential scales. Three other clinically trained raters…

The development of a 20-item semantic differential assessment instrument for measuring student attitudes toward the subject of chemistry is described (Attitude toward the Subject of Chemistry Inventory-ASCI). Instrument subscales and survey items pertain to interest and utility, anxiety, intellectual accessibility, emotional satisfaction, and…