Investigates the feasibility of an alternative scoring procedure for the Semantic Differential (SD) that would permit easier analysis by psychotherapists so that the SD's use might increase as a measure of therapy process or outcome. (Author/RK)

An examination of the professional self-concept of student teachers was made during the practicum in a program whose structure seemed likely to minimize its negative effects by providing for gradual transition into teaching, a high level of support from supervisors, and an extended continuous period of teaching. (Author/RK)

Adults' perceptions of infants' cries were evaluated by means of multidimensional scaling. Twenty-four nonparents and 20 parents judged the similarity of all possible pairs of 12 recorded cries. Subjects also rated the cries on 29 attributes, including perceived aversiveness, possible caretaking responses, affective responses, and semantic…

Used the semantic differential technique to examine attitudes of 115 business students toward middle-aged and older professionals. Results showed older persons were rated lower in all professions and on all attitudinal dimensions (autonomy, effectiveness, personal acceptability). Ratings of professionals were higher than ratings of the average…

Bipolar adjective rating scales were constructed to evaluate selected needs from Murray's theory of personality. Internal consistency estimates of the bipolar adjective measures compared favorably to those of the Personality Research Form scales. Results suggest that certain personality traits are more amenable to valid measurement by bipolar…

A semantic differential technique was used to compare the attitudes of 70 adolescents and 65 young adults toward the aged. The Instrumental-Ineffective dimension illustrated that the adolescent population demonstrated a more favorable attitude toward the aged than did the young adults. (Author)

Reports the results of a study to test an instrument which was designed to evaluate science interest. The instrument was fashioned from the scales of evaluation, potency, and activity from Osgood's Semantic Differential, and is presented in its entirety in the appendix. (JR)

The purpose of the research reported here was to evaluate the meaning of words within the language system to both black and white persons in order to determine whether substantially different meanings exist for people according to racial background. (Author/JM)

Study demonstrates that children, like adults, do have lower tachistoscopic recognition thresholds for good than for bad words. (Authors)

This study demonstrated a reliable method of determining the attributes of prose materials on an imagery-concreteness scale, and evaluated the effects of an advance organizer and a learning passage on learning and retention when the attributes of these passages are defined on a concrete-imagery continuum. (Author/PN)

Manipulated speaker sex and "sick" jokes/no-jokes in printed speeches are evaluated by college students. "Sick" jokes generally resulted in negative evaluations of both speech and speaker; "sick" jokes may be enjoyed in certain social situations but should probably be left out of formal speeches. (PD)

Data indicate that speakers with relatively high ethos (college professors) can raise their ratings on wittiness/funniness and sense of humor--without damaging their credibility--by making fun of their professional fields, provided they do not at the same time humorously disparage the values of the audience. (PD)