Graduate students rated their self-perception of three personal traits and evaluated the concepts of drug addict and alcoholics. The results were correlated to the semantics of drug addicts and alcoholics, and show a positive relationship between self-perception and the semantics of drug addicts and alcoholic concepts. (Author)

Factor analysis of ratings of rehabilitation concepts across semantic differential scales indicated physically disabled adults connotatively structure their worlds along three major dimensions: attractiveness, dynamism, and morality. Potential theoretical implications are discussed. Descriptive information on factors of meaning extracted and…

To measure stereotypes of the 518 most common women's names along six dimensions (Good-Bad, Strong-Weak, Active-Passive, Sincere-Insincere, Intelligent-Dumb, and Calm-Emotional), this study administered the Osgood semantic differential to 250 male and 250 female college students. While previous research has been done on the first three of these…

The major purpose of the three studies reported here was to investigate possible differences in agreement/disagreement with attitude statements as a function of their type (with regard to positivity/negativity) and personalism. In the first study, 90 students completed scales on energy conservation and on having good study habits. Agreement varied…

Article investigated student self-perception and in an self evaluation process, interesting differences emerged between groups as to how they believed others saw them. (Author/RK)

Research that focuses on the characteristics of people who hold positive and negative attitudes toward homosexuals is reviewed and summarized. The data support the notion that attitudes toward gays are maximally determined by the need to preserve masculine and feminine roles, and minimally determined by conservative sexual standards. (Author/BW)

In this study of ability to learn Japanese, six extra-linguistic factors were investigated: multi-linguality, semantic space sensitivity, formal education, Japanophilia, musical training and the introduction of Kanji (ideographs used in Japanese writing). (CK)

A study examined the expectation that videotaped male models would be rated similarly to ratings previously found in research literature for red, blue, and monotone hues, and high, medium, and low levels of color saturation. Using a Graeco-Latin Square design, the ratings of 147 subjects (communications students at the University of Utah) were…

The semantic differential scale developed by Charles Osgood, George Suci, and Percy Tannenbaum can be modified to create a method of evaluating student writing that is clear, efficient, flexible, and specific. Based upon the premise that most terms have several dimensions of meaning, the theory creates scales by drawing "lines" through the…

Questionnaires were completed by 131 married couples to determine the role of dispositional jealousy on marital success. The total jealousy in the marriage was found to be negatively related to several indices of marital success. Further analyses indicated that marital outcomes were negatively associated with the husband's perception of the wife's…

Two groups of older (60+) respondents, matched on age but differing in educational level, and a group of young university undergraduates were compared for scale-checking styles on the Semantic Differential. Subjects rated six concepts pertaining to stages of life on 27 pairs of bipolar adjectives. (Author)

Dimensions of Japanese person perception are assessed through an instrument standardized to tap basic dimensions of person perception and whose scales are defined behaviorally. Dimensions are then compared statistically with results from similar cross-cultural studies. (AM)

A study was done on teachers, professors of education, and preservice teachers in order to investigate the process of measuring attitudes and to denote the level of attitudes held by these educators about the free enterprise system. The study used a semantic differential to determine the attitudes of 28 subjects toward selected economic concepts…

Findings of the study described in this report indicate that the attitudes of library school students toward library automation were not changed significantly by a semester of relevant coursework. It has been hypothesized that these students would have a somewhat negative attitude toward automation, but that through relevant course instruction…

The purpose of this study was to develop a semantic differential scale based on achievement motivation concepts by which grade point averages could be predicted. A scale was constructed and administered to 944 freshmen at Northeastern State College in Fall 1967. Two approaches were used. One was to combine semantic differential scale scores…