This review of evaluations of interactive video completed from 1985 to 1989 includes only those evaluations that pertain to the instructional use of interactive video, are included in a database, and are in the public domain. Examination of 19 evaluations reveals that many of them were conducted over brief amounts of time, and that the programs…

Theory underlying marketing in the public sector is presented in combination with specific examples of marketing strategies and techniques used in college unions and student activities programs across the country. The subject of marketing is discussed under six major subject headings: (1) why marketing? (2) analyzing marketing opportunities; (3)…

A study was undertaken to derive, demonstrate, and appraise a form for pragmatic studies of schoolteaching--a form defined as eclectic deliberation on a practical problem in schoolteaching. The exploration of the pragmatic form addressed the problem of beginning the year in the introductory biology courses of a high school. The analysis framed the…

The National Assessment of Educational Progress (NAEP) is a survey of the educational achievement of American students and changes in their achievement across time. The NAEP has collected information for over 20 years to assist educators and policy makers. This guide intends to: document current NAEP methods for both state and national…

This textbook in educational research is intended to guide students as they plan and carry out a research project. The book has three goals: to provide basic information needed to understand the research process; to enable students to use this knowledge to design their own research project; and to permit students to read and understand the…

Critical review of previous techniques for the measurement of an individual's self-concept (SC) is a necessary prelude to the development of more adequate methodologies. This paper focuses on recent methodological innovations in the study of the self, namely, those derived from cognitive social psychology. A view of the self as a cognitive…

Research on the implementation of the Job Training Partnership Act (JTPA) included a sample of more than 20,000 people in 16 service delivery areas (SDAs). The random assignment model for the study produced estimates of the impact of the overall JTPA program in this sample of SDAs, plus separate impact estimates for individuals recommended for…

Focusing on the problems of validity and representativeness of samples, a study examined the history of literacy in the United States since 1880 in order to set the contemporary debate on test scores, literacy and reading performance in the longer-range perspective of the last 100 years. The quality of the data and the arguments of literacy…

A study combining qualitative and quantitative research methods (a direct survey) investigated the attitudes of 75 working class individuals in Glasgow, Scotland toward differences in the speech of older or younger people and in the speech of the opposite sex. Results indicate that dialect lexis loss was neither as thorough nor as abrupt as older…

Three strategies for augmenting the interpretation of significance test results are illustrated. Determining the most suitable indices to use in evaluating empirical results is a matter of considerable debate among researchers. Researchers increasingly recognize that significance tests are very limited in their potential to inform the…

There is no difference in principle between developing and developed countries in deciding whether it is desirable to collect panel data. However, there are many relevant circumstantial differences in developing countries. A number of aspects of the collection and use of panel data from developing country households are reviewed. Sampling issues…

The purpose of this study was to evaluate the quality of experimental research in counseling and counselor education published from 1976 through 1984. The focus of the study was the methodology and reporting of the research rather than its relevance. Time was the independent variable of interest and three 3-year spans were chosen for examination:…

Cultivation theory states that television engenders negative emotions in heavy viewers. Noting that cultivation methodology contains an apparent response bias, a study examined relationships between television exposure and positive restatements of cultivation concepts and tested a more instrumental media uses and effects model. Cultivation was…

Under the impetus of a mandate by the Arkansas legislature to utilize survey data in program planning, a microcomputer system was developed to facilitate the convenient collection and analysis of questionnaire responses. The Questionnaire Generator/Analyzer is divided into four sections to: (1) provide a bank of questionnaire items in ten topic…

The papers in this publication are the result of a symposium assessing the role of home economics in women's education. In her paper entitled "The Human Sciences and Home Economics: An Emerging Conversation," Francine H. Hultgren questions the possibilities for home economics within the human sciences. "Hestian Hermeneutics: A Lens of Analysis for…