The Minnesota Multiphasic Personality Inventory (MMPI) and an acculturation inventory consisting of 15 semantic differential and sociocultural items were administered to Chicano college students. Factor analysis produced a four-dimensional measure of acculturation. Implications for future cross-cultural research and the difficulties in the…

One hundred high school students completed semantic differential ratings of themselves in general and in four roles: student, athlete, son/daughter, and best friend. Results suggest that self-concept is better conceptualized as multiple and differentiated rather than as unitary and global. (Author/RH)

Tests the hypotheses that superiority of semantic over phonetic encoding increases with age, and that the superiority of multiple-dimension encoding over single-dimension encoding emerges with age. Elementary, secondary, and graduate students judged words on various dimensions of the semantic differential in an incidental memory task. (Author/SS)

Valid measures of achievement need must consider both specific discipline and motivational factors within each discipline. Four factors influence a student's achievement need: self-concept of ability, attitudes toward teachers, teacher expectations, and future value of courses. (CP)

Presents validation, from a communication perspective, for semantic differential scales designed to measure attitude toward an object. The favorableness of sources' verbal behavior about an object was related to sources' attitudes toward the object. Receivers accurately estimated sources' attitudes and the favorableness of sources' verbal…

This research was designed to measure how students enrolled in introductory marketing courses perceived mass section multimedia lecture classes in comparison with other commonly utilized teaching formats. (Author/RK)

Four patients with fluent aphasia received a semantic feature treatment to improve naming of either typical or atypical items within semantic categories. Patients trained on naming of atypical exemplars demonstrated generalization to naming of intermediate and typical items. Patients trained on typical items demonstrated no generalized naming…

Uses semantic differential to assess specific and global attitudes of children toward the theater experience. Shows that the semantic differential can be used with fifth grade children. (SR)

Identifies some of the problems of attitude assessment in science education. Describes the development of the Attitude Toward the Subject Science Scale (ATSSS) and gives an overview of the Ajzen and Fishbein attitude theories. Provides five sample items. (YP)

Purpose--The study seeks to further explore the hypothesised link between the increase in mobile phone ownership and use and the reported decline in adolescent smoking. Evidence for the link was gathered by examining perceptions of mobile phone use in the context of social identity and adolescent smoking. Design/methodology/approach--The study…

Alcoholism is an almost universal problem which varies in nature and extent from culture to culture. To discriminate between French and American students on the basis of measured attitudes toward alcohol, American college students (N=291) and French college students (N=308) completed attitude measures for alcohol derived from a 14 scale semantic…

Male undergraduate volunteers (N=27) were interviewed by nine male counseling students using an intake interview. Each student counselor saw three subjects, one in each of three counselor-client distance conditions: 18 inches, 30 inches, and 48 inches. Subjects' degree of comfort scores ranged from highest for 30 inches to lowest for 18 inches…

For years, researchers have sought to identify facial features and movements that make a difference to an observer when judging emotional displays. One area that has received attention is that of semantic dimensions of facial expressions. Factor analysis has revealed three such dimensions: pleasantness, activity (tension), and control…

Students in a coeducational liberal arts college rated faculty on two typical teaching evaluation instruments and on a semantic differential form. Findings suggest that improvement of teacher effectiveness may depend more on changes related to personality factors than on those involving classroom procedures. (Author/BJG)