Thirteen Semantic Differential bipolar variables representing various socio-cultural correlates and personality factors of psychoactive drug users as well as non-users were measured from a group of 80 college students and 20 adults. Drug users (n=44) within the last six months differed significantly from non-users in their intention of taking…

A group of students on a post-graduate teacher training course took part in a Reluctant Learner Project. On one afternoon a week for a term, each student took a small group of comprehensive school pupils from a low stream class out of school and engaged in mutually agreed activities. (Editor)

Some theoretical definitions of attitudes, including various assumptions that underlie most approaches to attitude mesurement, are presented, and directions and findings of attitude research approaches to attitude measurement are the Bogardus Social Distance Scale, the semantic differential, and the Likert scale, each characterized by a particular…

Presented are measures of teacher interest and attitude toward science teaching. A sheet is attached which describes how the instruments should be used and results analyzed. Part I includes a Teaching Preference Scale for predicting effective inquiry model use for self-contained classrooms in grades 1-6. Part II is a Semantic Differential…

Intergenerational differences within the family were examined through an exploration of values in three-generation intra-family triads. Subjects (N=180) were 30 male and 30 female white middle class triads. Each triad consisted of a son, father, paternal grandfather or daughter, mother, maternal grandmother. Generation ranges were: youngest, 17-23…

Multidimensional scaling based on similarity ratings was compared with the semantic differential technique (SDT) in a follow-up study. Previous studies had indicated a fairly close agreement between the results of the SDT and multidimensional scaling which the present study partly corroborated in one experiment for color slides of urban/suburban…

The primary purpose of this study was to identify and profile attitudes and evaluative semantic differentials evidenced by young people in the six districts of Micronesia. Data were collected using a questionnaire. Eight attitudinal dimensions were measured: support of school and school related values, support of United States policy in…

A study was designed to investigate the consequences of various coding strategies on the semantic differential as a function of responses to an ideal source in the prediction of overall credibility and homophily. The study was also intended to provide additional evidence for the disconfirmation of the underlying extremity assumption of the…

This paper discusses problems and approaches in assessing intercultural variation in the affective impact of visual aspects of screen media (film and filmstrips). As a first step in approaching the problem, a semantic differential was used to compare responses of Spanish-speaking and English-speaking samples. Each group saw two films and one…

This investigation relates to the research questions: (1) Do college students' perceptions of the dangerousness of specific drugs now parallel the government's listed ranking? (2) Where do legal drugs fall on the continuum of perceived dangerousness? (3) What might be good dimensions to characterize perceptions? (4) What is the relationship among…

Reported is a study to determine whether various attitudinal concepts changed in meaning during a specific college phsyical science course and whether various sub-groups within the total group had different initial conceptual frames of reference. The concepts studied were science teachers, the investigator himself as a science student, scientists,…

Earlier training attempts to prevent drug abuse were predicated on a cognitive-behavior link. Increased information generally resulted in more positive attitudes toward drug use. An educational alternative which may intervene in drug taking behavior is Value-Sharing. Parents in a Value-Sharing course were administered a form of the Semantic…

Two studies were made of the attitudes of prospective white teachers toward inner-city schools. The first study investigated whether 250 prospective white teachers from a major teacher training institution held more positive attitudes toward suburban or inner-city schools. Osgood's Semantic Differential (SD) revealed that the subjects held…

A technique for displaying and analyzing Osgood's Semantic Differential data in three -dimensional semantic space is described. The technique employs a square board, with equidistant drilled holes, in which are placed dowels of various lengths combined with labels of different shapes. Studies have found 3 major factors (Evaluation, Activity, and…

A project undertaken to advance the systematic analysis of public responses, attitudes, opinions, preferences, and values relating to the environment is discussed in this report, the seventh in a series of eight. The reports fall into two general categories: five describe and compare responses to representative milieus in New York, Boston,…