The information presented in this book should help both amateur and professional to use the most up-to-date materials and equipment available to create and produce modern instructional media. The techniques of illustration which are most valuable in producing instructional materials are covered. Some modern and practical techniques for mounting…

Graphic design decision-makers assume that graphic design preferences vary among demographic groups. This assumption was tested on a population of 200 college students reflecting a valid demographic distribution in four categories: sex, community size, income, and occupational status. Subjects were asked to rank order their preferences for four…

Seal printing is explored as a literary topic in 28 works dating from the third millennium B.C. to A.D. 1613 (from Sumerian times through Shakespeare's). This ancient printing method is mentioned in the literature of the Egyptians, Greeks, Hebrews, and Arabians. It occurs in the works of Herodotus, Plutarch, and Marco Polo, as well as Chaucer and…

Discusses the characteristics of a quality newspaper and suggests some of the changes that may occur in newspaper layout. (RB)

This study analyzes more than 1,500 expressions or orthographic conventions adopted by advertisers for many consumer products that depart significantly from ordinary standards of correctness. (HOD)

Presents a model of visual coding for analyzing how visual elements affect the readability and rhetoric of business documents. Asserts that this type of systematic approach is needed for visual language to take a functional, rhetorical role in the communication process. (MM)

Study separated two components of drawing: perspective taking and graphic skill. Results suggest that failures of young children to draw occlusion have less to do with graphic skill than was previously thought. Results further suggest that young children have a more general difficulty selecting one perspective and maintaining it over time.…

Gives the following guidelines for effective incorporation of graphic techniques in newspapers and yearbooks: (1) understanding of solid basic design, (2) careful consideration of content, and (3) combination of the basics with innovative applications. (AEW)

Presents a poetological analysis of the genre of pattern poetry that distinguishes among various forms of picture text composition and classifies the various sorts of carmina figurata typologically while dealing with the question of continuity of figured poems in ancient, medieval, and modern times. (FL)

A previous study found that the quality of consumer nutrition decisions was significantly higher with the graphic nutrient density label format than with the current label format. The present study replicates this finding and, more important, demonstrates that the same effect can be produced merely by presenting consumers with a simple graphic…

An illustrator of children's books discusses his training and the factors that have influenced his work. (FL)

Examines elements of "magazine design" in publication layout for optimum visual effect. Discusses guidelines for layout, photographs, captions, body type, headlines, and options. (HTH)

Describes the process of redesigning an association's monthly newsletter. (AEA)

This book provides a guide to visual instruction and assessment using the Unit Visual Framework (UVF). Combining pictures, color, and text for meaningful representation of the core concepts in a unit of study, UVFs result in a deepened understanding by all students, regardless of language level. The manual includes specific steps and suggestions…

A high school graphic arts course which covers 34 specialties is described. The course is offered to slow, average, and fast-learning students; special education students are also integrated so they could learn a vocational skill. The course is relevant in providing students with hands-on experience and preparation for actual jobs. (SC)