Sarcastically points out how the results of current research in behavior are ignored or adulterated in schools. (DE)

This article looks at the general roles of six national professional associations which might interest school media specialists, examines overlapping responsibilities, and reviews the relationship the media specialist is likely to have with these organizations. The establishment of a new organization that is directly relevant to the media…

Benefits of integrating audiovisual media into gifted education programs are considered. Enabling and terminal objectives for videotape productions and photographic slide/sound productions are identified. It is suggested that the use of communication media can promote self-expression, creativity, and communication skills. (SEW)

To assess the degree to which educational media training is included in teacher education programs, the Association for Educational Communications and Technology conducted a national survey of undergraduate teacher education institutions and state boards of education. Results are presented in tables and a map showing state accreditation…

Children starting school today have already been trained to learn by television, and the skills they have developed may not be suitable for the print-oriented learning required in school. Differences in learning from electronic sources and from books are discussed, as are strategies teachers can use to help children adjust. (PP)

Examines four methods of instruction to teach public speaking students how to use visual aids effectively in their speeches: oral lectures, written handouts, demonstration lectures, and multi-media demonstration lectures. Found that demonstration lectures are the most effective method of instruction and written handouts the least effective. (PD)

Cable television has great potential for the future of mass communication. While some recreators lament television as an unsocial form of recreation, others see it as beneficial for its ability to reach shut-ins and handicapped groups. (JN)

Describes three techniques for evaluating educational media: questionnaires, continuous reaction measures, and focus group interviews. Purposes of media evaluation are identified as finding out audience reaction and developing effective methods to use media in teaching. (Author/JJD)

Reviews some instructional media research that has been done in developing countries and makes recommendations for its improvement. Twenty-two references are listed. (Author/LLS)

Discusses the use of toys to teach physics. Potential advantages and disadvantages of using toys in the physics classroom or laboratory in addition to some demonstrations and experiments that use balls, cars, and musical toys are also presented. (HM)

Describes the integration of the library and media center at Joliet Junior College (Illinois). Enumerates operational procedures involved in the process, as well as the resultant organizational changes within the college's administration. Discusses the advantages of the new facility and describes the media services which have since been added. (JP)

Presents a dice-playing game which mathematically unsophisticated students and school children can play to learn empirically the principles of radioactive dating and population growth. (HM)

Examines technological trends in educational media and the question of learner needs in the future. Discusses the challenge to continuing education to enhance learning through imaginative use of technology. (SK)

Advances in technology have encouraged educators to devise ways to make the educational experience more efficient and productive. The computer is a dynamic new tool for developing a range of cognitive skills. (JN)