International typography is a name coined by American graphic designers for a typographic style whose greatest impact has been in publication design, publicity, and promotional graphics. Its origins are the several artistic revolutions against decadence and stagnation in the fine and applied arts, such as the Dada or Bauhaus movements that began…

THE QUALITY OF ART PRODUCTS OF STUDENTS WERE MEASURED TO COMPARE (1) THE EFFECT OF AN ART PROGRAM PRESCRIBED TO A TEACHER VERSUS AN ART PROGRAM SELF-DEVELOPED BY A TEACHER AND (2) THE EFFECT OF TWO METHODS OF TEACHING, ONE SPONTANEOUS AND THE OTHER DIVERGENT. SPONTANEOUS ART STRATEGY WAS DEFINED AS BEGINNING WITH A BIG ORGANIC STATEMENT DEVOID OF…

THIS IS THE SECOND PAPER RELEASED BY THE TECHNOLOGICAL DEVELOPMENT PROJECT DEALING WITH THE HISTORICAL BACKGROUND OF THE DEVELOPING INSTRUCTIONAL TECHNOLOGY IN AMERICAN EDUCATION. THE BASIS OF THE WORK PRESENTED HERE WAS THE L. PAUL SAETTLER'S DISSERTATION, "THE ORIGIN AND DEVELOPMENT OF AUDIOVISUAL COMMUNICATION IN EDUCATION"…

A survey of 194 graduate students compared the old and new formats of "Esquire" magazine, combining two issues of each format in a sequence of four viewing pairs (to negate possible bias effects of content). The subjects indicated their preferences and reasons for preferences for old and new logos, typefaces, tables of content formats,…

The effects of classical factors, such as symbol geometry, symbol brightness, and brightness contrast, upon the legibility of numerals and capital letters are discussed. Included is a consideration of the literature of the last few decades relevant to the specification of acceptable operator performance criteria which must be met by a given…

This booklet on graphical techniques of communications in science was written to aid the student who might be engaged in a project in which a quality report will be required. Written for the secondary school student, it concentrates on the graphic presentation of data, indicating the planning and techniques involved as well as the supplies and…

This instructional package, one of four designed for use by regular and low reader students, focuses on the vocational area of graphics. (Low readers are identified as those reading at a grade 3-6 level.) Contained in this document are seventy-four learning modules organized into four units: presswork; finishing and bindery; special processes…

The 1975 Children's Book Showcase committee selected 27 children's books for their excellent quality and design. Each of these books is given a two-page spread in the Showcase catalog. Information about the books, which are arranged alphabetically by title, includes author, title, publisher, artist, editor, art director, designer, production…

This paper describes four journalism courses designed to develop students' visual sense and then channel that sense into the field of advertising. "Visual Communication" is a basic course in the elements of design which attempts to demonstrate to students that there are rules and order which comprise good design. "Publication…

A classic reference work, this glossary provides a practical guide to the terminology used in the production and distribution of books--not necessarily the technical language of the trade, but rather the words in common usage in a bookstore, in a publisher's office, in a library, or among book collectors. In this revised edition, printing…

Since the ultimate success of any diagram rests in its clarity, it is important that the designer select a method of presentation which will achieve this aim. He should be aware of the various ways in which statistics can be shown diagrammatically, how information can be incorporated in maps, and how events can be plotted in chart or graph form.…

Imaginative graphics are conducive to the learning experience in a first-grade classroom. (MLF)

Ways to bring college publications up to the standards of the best magazines are presented. The editors of the CASE top 10 alumni periodicals, along with several professional observers, share their views. (MLW)

Explains good graphic design and gives examples using the student literary magazine "Runes." (CRH)