Instructional technology provides a widening range of material--techniques and media which teachers must select from to package and present in manageable portions--to devise instructional strategies and design evaluative instruments. Instructional development specialists, educational psychologists, and communications researchers are suggested as…

Continued from the front cover, this article offers suggestions about selecting and purchasing microcomputers and software for schools. (WD)

Identifies 16 issues considered significant in the planning of educational projects and offers to assist in the selection of the most appropriate media and in the design of software. Twenty references are listed. (LLS)

It is necessary for those who are developing and/or evaluating software for purchase to carefully consider its educational compatibility, instructional design adequacy, and technical adequacy. Specific factors are examined as they relate to the development and/or evaluation of educational microcomputer software for handicapped learners. (Author)

Reports that audiences found newspaper advertisements to be more useful than those appearing in other media and that the more exposure a person had to a given medium, the more useful s/he perceived its advertisements to be. (FL)

The second in a series that discusses effective approaches to presenting information, this article examines six guidelines useful for translating a script into a memorable film or tape. Six references are cited. (Author/MER)

Provides suggestions for selection and use of media equipment and material. Tabular displays include an instructional design model, a media classifications layout, and a specifications chart. (AN)

Suggests that aging related differences in mass communication behaviors can be extended to users' initial preference for newer micro-media. A survey shows that older age segments have high preference for using cable to visit with friends and relatives, perform civic and state functions, and receive electronically originated print media. (MER)

This article suggests a number of instructional films which, while not specifically designed for values education, present narratives of interesting characters in conflict that may open up ethical issues for serious discussion in the classroom. Publication information on the films is appended. (Author/SJL)

The author states that a common factor in comparing one extension method to another is the interaction involving a subject concept and a member of the target audience. He outlines approaches that extension personnel may use to compare effectiveness of meetings, publications, mass media, etc., in reading their audience. (MF)

Argues for a more creative use of media and for a more personal involvement in media selection. Lists resources to help in this activity. (FL)

Tips on selecting and using microcomputers in the English classroom. (RL)

Methods for improving instructional effectiveness for special education by using media are described and discussed. (MK)

Describes the use of the QuadraSync (Q/S) for developing an economical and versatile intelligent videodisc system. A compact audiocassette provides four sound tracks and drives a super-8mm film or videodisc by means of commands to a built-in film projector or videodisc player, all mediated by small data processors. (Author)

College and university public relation specialists are offered guidelines for getting stories published in magazines, including awareness of the market, characteristics of different publications, and tailoring the material to fit the publications. (JMF)