The guide for teachers of English as a Second Language offers practical advice on the format and layout of instructional materials they produce using desktop publishing technology. An introductory section discusses important design considerations for producing effective materials. Subsequent sections describe how to: organize ideas; outline the…

Recently, "graphic arts" has shifted from printing skills to a conceptual approach of production processes. "Graphic communications" must embrace the total system of communication through graphic media, to serve broad career education purposes; students taught concepts and principles can be flexible and adaptive. The author…

A study examined the expectation that videotaped male models would be rated similarly to ratings previously found in research literature for red, blue, and monotone hues, and high, medium, and low levels of color saturation. Using a Graeco-Latin Square design, the ratings of 147 subjects (communications students at the University of Utah) were…

The failure of 17 newspaper markets between 1957 and 1975 raises the question of whether the 1982 entrance of "USA Today" into the newspaper market demonstrated fiscal prudence. A 20-month advertising content analysis was conducted to assess advertising trends in "USA Today." These data were compared with industry statistics…

Although improved teaching methods, materials, and technology probably have made university graphics instruction better today than ever before, students need to become more aware of ways in which they can provide cost-effective design to companies and organizations interested in getting maximum value from printing budgets. Such printing economies…

This instructional package on the vocational area of graphics is designed for visually impaired students. Contained in this document are thirteen learning modules organized into eight units: layout and design; paste-up; camera (photomechanical reproduction); stripping; presswork; finishing and bindery; special processes; and photography…

The first half of this document examines the relationships between painting, poetry, and science, describing in particular their increasing focus on letters and typography. The poets and painters of mid-nineteenth century France, the Futurist school, and the Lettrist movement are discussed. Their common assumption, fundamental to modern…

Designed to teach college students how to edit, this book provides an overview of skills required to produce the newspaper, emphasizing the editing of copy, the writing of headlines, and layout and production techniques. The author discusses several theories about how to edit newspapers; the importance of staff organization on metropolitan…

The guide opens with a discussion of television's limitations: its initial blankness; its technical constraints; its need for studios; its relatively high costs; the need for extensive planning; and its need to be integrated into a broader program. A discussion of television's strengths follows: its flexibility; its ability to focus and magnify;…

Teachers involved in the Visual Communication Education project attended a summer program in 1966 at which the following edited lectures were made by resource people who represented diverse points of view: (1) "The Design and Technical Foundations of Visual Communication" by Kenneth G. Scheid examines supply and deman, technological…

At Webster College, St. Louis, Missouri, the objective of the Webster Institute of Mathematics, Science, and the Arts (WIMSA) is to create curriculum materials for the lower schools in the fields of science, history, and music, and, concurrently, to devise a mode of teacher preparation aimed at producing teachers capable of handling such…

Prepared by the American Council for Elementary School Industrial Arts, (ACESIA), this annotated bibliography of books is a result of their commitment to publish materials that might be useful to the profession. For use in elementary school industrial arts activities, this list was compiled over a period of years with the help of many colleagues.…

All the steps in making a television commercial, from conception to writing through production, are laid out, and many examples of real commercials illustrate the process. The book is directed toward those who want to write successful commercials. Subjects include the use of research in constructing and evaluating commercials, budgeting, choosing…

Shows how administrators at a community college were convinced of the importance of purchasing computerized phototypesetting equipment for use in training journalism students. (GW)