Using the metaphoric story device of two tribes, one that builds their culture around words and the other which depends primarily on visual perception, this paper suggests a distinctive mental paradigm at work within the society of artists, who pursue visual literacy through graphic ideation. The author discusses his education in art and his…

The purpose of this study was to measure how well business and professional people from various cultures interpret symbols commonly used in international business presentations. Questionnaires contained 15 black and white symbols, selected from the clip art collection of Harvard Graphics business graphics software. Respondents from the United…

This paper examines the various theories of motion relating to visual communication media, discusses the syntactic rules of moving images derived from those of still pictures, and underlines the motions employed in the construction of moving images, primarily television pictures. The following theories of motion and moving images are presented:…

A few of the relationships between visual and verbal components are explored. Visuals are considered to be things that can be seen, visible things other than printed words that are used in a communication process. The term verbal applies to written or spoken words. The natural tendency for visual and verbal components to be mutually supportive has…

Designed as part of a 150-hour high school graphic arts course, this lesson plan was developed to provide students with a brief introduction to typography. The objectives of the 50-minute lesson are to enable students to: (1) identify the parts of a type character from an illustration; (2) understand the meaning of…

The goal of an introductory graphics course is fundamental visual literacy, which includes learning to appreciate the power of visuals in communication and to express ideas visually. Traditional principles of design--the focus of the course--are based on more fundamental gestalt theory, which relates to human pattern-seeking behavior, particularly…

This military-developed text consists of five volumes of instructional materials for use in training graphics specialists. Covered in the individual volumes are the following topics: fundamentals of graphics (graphic equipment and material, fundamentals of lettering, and techniques of line and tone media); applied basic drafting techniques…

Lines are elemental design devices that provide the primary structure for visual expressions in printed media. Gestalt principles of perception emphasize the role of the viewer, so the energy of the lines and the commercial viability of a particular design depend upon the designer's and photojournalist's understanding of both the viewer's…

This manual provides program objectives for instructors teaching graphic arts courses in junior and senior high Department of Defense Dependents Schools. The manual contains the program's general objective (students will demonstrate an understanding of the basic concepts and principles of graphic communications), and 15 program objectives. Each…

Intended for instructors in occupational education programs, this catalog identifies instructional materials found to be successful for teaching specific occupational competencies identified in the Instructional Support System for Occupational Education (ISSOE) in the area of trade and industrial education. Contents include 178 materials reporting…

THE ROLE OF ADVANCING TECHNOLOGY IN THE FIELD OF ARCHITECTURE IS DISCUSSED IN THIS REPORT. PROBLEMS IN COMMUNICATION AND THE DESIGN PROCESS ARE IDENTIFIED. ADVANTAGES AND DISADVANTAGES OF COMPUTERS ARE MENTIONED IN RELATION TO MAN AND MACHINE INTERACTION. PRESENT AND FUTURE IMPLICATIONS OF COMPUTER USAGE ARE IDENTIFIED AND DISCUSSED WITH RESPECT…

Several alternative methods of presenting written material within a graphic were evaluated to provide empirical data on how technical writers and artists might improve the comprehensibility of graphics. The number, location, and sequence of "callouts"--the pictorial part references using arrows--were systematically varied in a series of…

A demonstration of how colors may be specified for use by all those trades and professions involved in building science. This is of vital importance in furthering the use of color, not only in structures but in every other aspect of our daily usage. Free enterprise requires a color language in order to expand the use of color, and to allow for…

An introduction to the Quinmester Visual Arts Education Curriculum, of which this is one course of study, can be found in SO 007 721. Serigraphy, the process of silk screening, involves a variety of techniques for the student to use as a medium of expression. Use of stencil, tusche, film, and the construction of equipment are included in this…

There is no mystique about television--a teacher and a television director don't need to have specialist knowledge about electronics, physics or optics to produce closed circuit educational television programs. This book is intended to be a basic guide for the many students and teachers in Britain who are now working in closed circuit educational…