Examines role behaviors of Thai public relations practitioners to determine if their perception of their roles was similar to their American counterparts. Finds that four factors and one isolate emerged from the factor analysis: manager, communication liaison, media relation specialist, graphic technician, and editor. Suggests that G. M. Broom's…

Purpose: This paper investigates the specialist learning undertaken in graphic design classrooms and its relationship to industry practices. It considers how well students are prepared for work and the nature of this vocational preparation. Design/methodology/approach: The paper is based on an empirical study using a qualitative, case study…

This guide offers information on the most recent developments in art direction, film and video, the fine arts, graphic design, illustration, children's book design and illustration, industrial design, and photography. Each section first describes the career area, outlining important major fields and their subspecialties and covering their basic…

This paper distinguishes several closely interrelated aesthetics terms, establishes criteria for and facets of the aesthetic experience, and examines aesthetic theories which have guided values systems for imagery of the past and present. These include: (1) mimetic theories of art as imitation; (2) instrumental theories of art as teacher; (3)…

Screen design, as an inherent part of the interface within computer-based instructional programs, is a critical component to the communication potential of the medium. This paper establishes aesthetics as an essential and necessary component of screen design and of instructional design. Current screen design guidelines tend to overlook the…

This publication provides single-page outlines of brief ideas for high school student activities in each of the System and Foundation Courses of the New York State technology sequence. The idea outlines are provided as a resource to assist teachers in the development of student learning activities. The six courses for which ideas are presented are…

The Learning Style Profile (LSP), developed in four phases from the fall of 1983 to early 1986, identifies perceptual responses, cognitive skills, study preferences, and instructional preferences. This study assesses the LSP Simultaneous Processing Skill subscale, which is modeled after the work of the Russian neuropsychologist, A. R. Luria.…

A collection of reproducible black and white maps, charts, and graphs for classroom use profiles Africa today. Individual country maps were originally produced by the United Nations, U.S. Department of State, and the U.S. Central Intelligence Agency. The material depicts the continent's (1) size, (2) population, (3) resources, (4) commodities, (5)…

A study was conducted to identify, describe, and analyze the visual displays accompanying instructional texts in basal reading series. Specifically, the study reviewed 1,884 displays from the student textbooks, major workbooks, and teachers' editions of six series used from grades four through eight to answer (1) descriptive questions about the…

A comparative test of communication effectiveness between written and graphic communication. (CH)

Part of a series of curriculum guides dealing with industrial education in junior high schools, this guide covers the topic of graphic arts and is intended to be used in grade 9. The major areas of study included are relief printing, silk screen, offset lithography, and photography. Twenty-six goals are identified for the students, who will…

INFANT SCRIBBLING ACTIVITY IS NOT SIMPLY PLAY. IT CONTRIBUTES TO THE DEVELOPMENT OF VISUAL ATTENTION AND PERCEPTION. YET, SCRIBBLING, UNLIKE WRITING IN THE COMMUNICATION SENSE, IS NOT MOTIVATED BY THE DESIRE TO INFORM, NOR TO SET DOWN THOUGHTS AND FEELINGS. THE EXPERIMENTAL HYPOTHESIS OF THIS STUDY WAS THAT THE MOTIVATIONS FOR SCRIBBLING ARE (1)…

One of two individualized courses included in a drafting curriculum, this course is designed to develop the fundamental skills of drafting using mechanical instruments. The course is comprised of thirteen units: (1) Mechanical Drawing, (2) Lettering, (3) Geometric Construction, (4) Shape Description, (5) Multiview Projection and Drawing…

The workshop participants who prepared this vocational report were working representatives of residential day schools for the deaf as well as integrated public school classes for deaf pupils. The age level toward which the materials were directed was determined at between 12 and 15 years of age, a period of transition for many deaf youth. The…

Several intermediate performance objectives and corresponding criterion measures are listed for each of eight terminal objectives for an intermediate commercial and advertising art course for high school vocational students. The materials were developed for a two-semester (3 hours daily) course involving specialized classroom, shop, and practical…