Argues that the information-processing paradigm can both revitalize so-called strong-effects theories in mass media research and make them more inclusive. Discusses how the four previous studies in this issue show the use of simple solutions to problems that have plagued mass-media-effects research and call out for further inclusion of discussions…

Churn management is a concern for businesses, particularly in the digital economy. A customer relationship framework is proposed to help deal with churn issues. The model integrates the electronic channel and involves four tools for enhancing data collection, data treatment, data analysis and data integration in the decision-making process.…

Despite several decades of activity, alcohol expectancy research has yet to merge measurement approaches with developing memory theory. This article offers an expectancy assessment approach built on a conceptualization of expectancy as an information processing network. The authors began with multidimensional scaling models of expectancy space,…

Social information processing and moral domain theories have developed in relative isolation from each other despite their common focus on intentional harm and victimization, and mutual emphasis on social cognitive processes in explaining aggressive, morally relevant behaviors. This article presents a selective summary of these literatures with…

Synthesis can take many forms at the high school level and from a Big6 perspective. Synthesis means purposeful, valuable and interesting assignments. It is very important for a classroom teacher to recognize that students can synthesize information several times during a project and that there are many different ways to present information.

The areas of reading comprehension theory that provide insights for writers are examined and the way in which a basic knowledge of reading theory provides a backdrop for explicating certain conventions and responding to certain problem area in student writing are explored. With the examples of successful classroom activities, it is shown how a…

Two accounts explain why studying pictures reduces false memories within the Deese-Roediger-McDermott paradigm (J. Deese, 1959; H. L. Roediger & K. B. McDermott, 1995). The impoverished relational-encoding account suggests that studying pictures interferes with the encoding of relational information, which is the primary basis for false memories…

What determines how well an individual can manage the complexity of information processing demands when several tasks have to be executed simultaneously? Various theoretical frameworks address the mechanisms of information processing and the changes that take place when processes become automated, and brain regions involved in various types of…

Universities and colleges generate extraordinary quantities of knowledge and innovation, but in many ways the academy struggles to keep pace with the digital revolution. Growing pressures are reshaping how universities must do business--students expecting enhanced access and support, administrators eager to make data-driven strategic decisions,…

This paper provides a literature review of the elaboration likelihood model (ELM) as applied in persuasion. Specifically, the paper addresses distraction with regard to effects on persuasion. In addition, the application of proxemic violations as peripheral cues in message processing is discussed. Finally, the paper proposes to shed new light on…

A study examined the relative contributions of semantic and non-semantic sources of redundancy in printed English, which play a central role in information processing models. Subjects, 40 undergraduate college students, were divided into two groups. One group predicted missing characters using English text, and the second group was required to…

The need to reexamine television access programing was the focus of this article. The failure of access, access to information and communications policy, as well as the development of communications policy were topics that were considered. (RK)

Describes a simple computer-based information retrieval system which manipulates non-numeric information using a program that simulates a three-level information storage system. The system is used to create, modify, and selectively search a data base both interactively and noninteractively. (MLH)

This study investigates attributions based on behavior congruent with situational demands (in-role) and those based on behavior incongruent with situational demands (out-of-role). (Editor)