Argues that too much of the wrong kind of research has been carried out, using inappropriate methods, and proposes a framework for investigating the effectiveness of educational media. Twenty-seven references are listed. (LLS)

Described are experiences related to the effective use of instructional aids (demonstrations, tapes, films, slides, and television) in teaching chemistry to college students. (HM)

Recommends developing training materials which direct the transfer of skills learned during the training experience to actual job situations. Results-oriented training would meet seven criteria: (1) systems focus, (2) performance objectives, (3) media selection, (4) skill transfer, (5) training validation, (6) performance implementation, and (7)…

Proposes that English teachers hone their skills and devote time and effort to building public relations. Considers ways of telling the English teacher's story regionally, through letter writing campaigns, public service announcements, and public affairs programing. (RL)

Investigates the combined influences of social and cognitive factors upon the pattern and level of information exposure of adults. Develops a model of information exposure based on parental socioeconomic status, sex, educational attainment, childhood use of print media, occupational status and complexity, adult print media usage, television usage,…

Describes key provisions necessary in the development, implementation, and evaluation of a film designed for continuing medical education. A case history approach is utilized. (Author)

Stresses the need to base decisions about media design and selection on the compatibility of media with the content to be presented, and with the learners. Application of these factors in the design of mediated instruction and the selection of materials are considered. (Author/CMV)

Suggestions for effectively evaluating a campus communications program are offered in a model for judging the institution's commitment, progress in program implementation, and user impact. (JMF)

Tells how a business communication teacher, an instructor of management, and a management development trainer worked together to develop a "module bank" of teacher resources. (RL)

Discusses issues related to the selection of non-English literature and folklore for instructing bilingual students: the treatment of fear and death, physical and mental handicaps, politics and nationalism, and didacticism in literature. (CM)

The analyses of 11 language arts programs are based on searches into the instructional design of the programs. Four elements--intents, contents, methodology, and means of evaluation--are considered in the analyses. (Author/MLF)

Discusses the importance of choosing the right media for environmental compliance training to ensure better trained employees and a more cost-effective compliance program. Compares various training media such as mail-outs, video-based training, computer-based training, classroom training, and drills and exercises with regard to cost per employee,…

Proposes the use of literary dialogues as a good source of classroom material because they tend to be relatively authentic and concern original situations. Suggestions are made for using literary dialogues in the classroom, and examples and ideas for choosing materials are provided. (MSE)

Showed videotapes designed to affect personal level judgments of concern and risk in context of smokeless tobacco use to 388 tenth graders, manipulating either message convincingness or perceived probability of consequences portrayed in message. Results suggest that media manipulation of probability of consequences would be more effective than…

When developing scope and sequence documents for gifted education, program level planning and classroom implementation must be aligned. This article discusses methods for: organizing to accomplish curriculum alignment, matching the gifted program goals and activities to those in the general curriculum, and selecting materials for a gifted…