The role of color used in graphics in facilitating recall of verbal material was studied in a follow-up to previous research on the use of a color code in graphics presentations. An analysis of variance for repeated measures was used to test the hypothesis that significant interactions and differences would occur. Independent variables manipulated…

The Advertising section of the proceedings contains the following 11 papers: "How to Systematically Design and Develop a Mastery-Based Advertising Skills Course" (Elaine L. Wagner and Andrea T. Smith); "Tolerance for Television Advertising" (W. James Potter and Walter Gantz); "Quenching the Thirst for Personal Information:…

This guide is designed to assist in the development of high technology training programs for secondary youth in conjunction with business and industry. The guide communicates issues and potential barriers to success encountered when planning and implementing a cooperative demonstration program. The following summary expresses lessons learned by…

This curriculum supplement was designed to correlate directly with "A Guide to Curriculum Planning in Technology Education," published by the Wisconsin Department of Public Instruction. It is also a companion book to three other classroom activity compilations, one in each of the other three major systems of technology--construction,…

This curriculum guide is intended to assist vocational instructors in preparing students for entry-level employment in the graphic arts field and getting them ready for advanced training in the workplace. The package contains an overview of new and emerging graphic arts technologies, competency/skill and task lists for the occupations of…

This handbook suggests ways elementary school teachers might use industrial arts (IA) activities as an alternative to traditional textbook assignments to teach or to reinforce some skills included in the state list of essential learning skills. An overview provides background information: a definition, content, scope and sequence for IA, and the…

This course guide for a graphic arts course is one of four developed for the graphic communications area in the North Dakota senior high industrial arts education program. (Eight other guides are available for two other areas of Industrial Arts--energy/power and production.) Part 1 provides such introductory information as a definition and…

This metric supplement is intended as a guide to aid the industrial arts teacher in incorporating metrics in the classroom. A list of student objectives for measurement skills is followed by an overview of the history of measurement, an argument for change to the metric system in the United States, and a discussion of metric basics (common terms).…

A practical solution to many of the communication obstacles found in international markets can be found in the development and widespread adoption of a standardized system of international graphic symbols. Any plan to develop and implement a truly acceptable and universal system of graphic symbols will have to overcome many obstacles that past…

Two needs were addressed in this project: (1) the effective utilization of V-TECS (Vocational Technical Education Consortium of States) catalogs of performance objectives, and (2) development of a system to assess curriculum needs. Three instructional areas were chosen for development from combined V-TECS catalogs and other materials after review…

The purpose of the study was to develop and validate individualized instructional modules for graphic production at the community college level. Seven components of the research and development process were product selection, literature review, planning, development of the preliminary form of the product, preliminary field test and product…

This guide provides the basic foundation to develop a one-semester course based on the cluster concept, graphic communications. One of a set of six guides for an industrial arts curriculum at the junior high school level, it suggests exploratory experiences designed to (1) develop an awareness and understanding of the drafting and graphic arts…

This paper justifies the teaching of cartography in secondary schools and expands graphic knowledge by providing a formal graphic language simulation lesson. The cartographer's task, decisions, and methodologies are approximated by the use of this role playing scenario. Students assume the roles of map authors who are contracted to draw up a set…

The curriculum guide is designed to provide students with realistic training in graphic communications theory and practice within the secondary educational framework and to prepare them for entry into an occupation or continuing postsecondary education. The program modules outlined in the guide have been grouped into four areas: printing,…

This second volume contains the remainder of the experiments and instructional material developed at the NDEA Institute. Included are seven units on polymers, three units on electronics, three units on graphic arts, 10 units on fuels and lubricants, and one unit on textiles. A list of reviewed films and source availability is appended. Volume I is…