Colleges and universities must develop complete and coherent marketing strategies that aim at communicating a solid, identifiable, and structured image and purpose to alumni and friends, and to their regional and national communities. Some examples of how a particular institution should structure its annual fund are provided. (MLW)

Discussed is the college teacher as lecturer. Three basic areas are looked at: attention mechanisms, information processing, and memory. Nine suggestions are presented which, if employed, will improve the lecture process. (KC)

Discusses a reliability theoretic construct focusing on information produced to satisfy specified purposes or achieve preconceived objectives. When measures of system reliability and sensitivity analyses are performed, the result is a closer congruence between the objectives of the data producer and user requirements. (Author/MBR)

The rethinking and remodeling of an established library system in Zagreb, Yugoslavia, to respond to contemporary and future informational needs of an entire culture are described. (Author/BB)

Five types of errors in an information-processing classification are discussed: language difficulties; difficulties in obtaining spatial information; deficient mastery of prerequisite skills, facts, and concepts; incorrect associations; and application of irrelevant rules. (MP)

Examines the "functional sentence perspective" theory, working with the concepts of the "theme" and "rheme" of a sentence, and analyzes possibilities for its implementation in the theory of information systems, particularly with respect to the study of so-called thematic progressions in and general structural formula of the text. (Author/CWM)

Sequences of seven tones were presented, and recognition memory for individual tones of each sequence was tested under varying degrees of context. (Editor)

Discusses the rediscovery of computer software (programs) as a form of mathematics, and the impact of increasingly complex software on university research and teaching as well as business and industry practices. (MLH)

A two-process theory of human information processing is proposed and applied to detection, search, and attention phenomena. (Editor)

The processing-capacity and arousal-level effects on choice between computer-generated "melodies" differing in complexity were compared in a divided-attention situation. (Editor)

The effects of real-world schemata on recognition of complex pictures were studied. Two kinds of pictures were used: pictures of objects forming real-world scenes and unorganized collections of the same objects. (Editor)

The results of three studies clearly indicate that ongoing behavior is organized into perceptual units, and that these units may be validly identified by the Newtson (1973) unit marking procedure. (Author)

Computer-based educational information systems produce information that provides decision-makers with a more complete knowledge, an increased range of alternatives, and an improved capability for anticipating decision consequences. (Author/IRT)

The Peterson and Peterson short-term memory paradigm (1959) involves an interpolated task with several potential dimensions from which interference may originate: similarity of items and vocalization. This research assesses the relative interference potency of each on material presented either aurally or visually. (Editor/RK)

This research sought to distinguish among three concepts of visual persistence by substituting the physical presence of the target stimulus while simultaneously inhibiting the formation of a persisting representation. Reportability of information about the stimuli was compared to a condition in which visual persistence was allowed to fully develop…