Teachers devise lesson plans based on one of two "conceptual levels" (degree and kind of materials, diagnosis, student background research, and classroom and time management). Higher conceptual level (HCL) teachers emphasize diagnosis and student characteristics in their plans, while lower conceptual level (LCL) teachers give special consideration…

The availability of audiovisual equipment offers teachers a wide choice of teaching tools and increases the importance of careful instructional planning. This paper addresses the responsibility of teacher educators for teaching not only the use and selection of these resources, but also basic instructional design. A brief synopsis of the…

Information in this two-part report is provided to help directors of college reading and study skills centers plan for survival in an era of declining enrollment. After introductory material noting the need for such centers as colleges increase student retention efforts, Part I of the report examines six administrative factors that affect a…

This report discusses the development and implementation of the Instrument for the Evaluation of Materials for Social Bias used in the Madison (Wisconsin) Metropolitan School District. The instrument guides teachers who wish to purchase new instructional materials in determining the level of social bias evident in the materials. Teachers code each…

This model prepared by the State of Iowa Department of Public Instruction is intended to provide assistance to schools in developing their own policy and procedures for the selection of library media and text materials. A brief model statement of policy is followed by a model statement of rules which includes (1) responsibility for selection of…

Emphasizing that media skills are an integral part of the school curriculum, this product provides a guideline for the planning and implementation of media skills in the middle school. A number of activities are outlined for reinforcing the following objectives: media center orientation (coordinatd by media specialists to be carried on throughout…

Ten college classes of speech communication students were used to examine the relationships among prior attitude, mode of presentation, and distortion of a high intensity (positive) persuasive communication. Three classes heard messages while four classes read messages. The remaining three classes were not exposed to messages and served as a…

This report identifies special characteristics of AV materials and special considerations for their use, provides a brief overview of general recommendations for the incorporation of statistical AV materials into the resource system, diagnostic system, and summer sessions at the University of New Hampshire, and gives detailed procedures for…

The criteria used by various groups in determining the destiny of an educational product are systematically explored. Educational products are defined as educational materials which are in a transportable, tangible, and packaged form; emphasis is placed on instructional, rather than informational materials. Three major types of decisions regarding…

This paper is an introduction to the fundamentals of the art (including architecture) slide library, with some emphasis on basic procedures of the science slide library. Information in this paper is particularly relevant to the college, university, and museum slide library. Topics addressed include: (1) history of the slide library; (2) duties of…

This report is the first in a series of three executive handbooks designed to help school administrators move toward the goal of sex equality. Findings are presented from some of the studies of sex stereotyping that have been made of the content, illustrations, and language in textbooks and children's trade books. Suggestions are offered to…

This publication contains the analysis instrument developed by the California Ethnic Heritage Program to analyze ethnic studies curricula K-12 and discusses procedures for using the analysis form. The instrument is intended as a training aid to prepare teachers and other persons concerned with education to understand and internalize certain…

The process of becoming literate today means both visual and verbal literacy. There is no need, however, to choose between print and nonprint media as teaching tools. Today's "new media" serve to expand and accentuate the world of printed words and provide valuable means of learning in and of themselves. Visual literacy implies developing an…

Eleven potential relationships exist among simultaneously presented messages in multi-image lectures. These are redundancy, cross-modality redundancy, generic/specific relationships, comparison/contrast, interaction of variables, parallel messages, analogical messages, temporal relationships, spatial relationships, generic concepts, and ideograms.…

A seminar was held in March, 1976, at the Association for Educational Communications and Technology (AECT) Annual Convention to discuss the problems of nonprint media selection. The major question raised in the seminar was the extent to which an economical information system to provide qualitative as well as purely technical descriptions of…