Many colleges and universities lack a comprehensive, fully integrated marketing plan to combat high attrition rates in programs offered to non-traditional students. A clear understanding of the needs of the marketplace is crucial to an effective marketing program. Research suggests that life transitions are what motivate adults to pursue…

Evaluative information is provided on 18 completed workplace literacy classes conducted in the Seattle-King County, Washington, area for 218 limited English proficient workers. The programs were operated by the Employment Opportunities Center and the Refugee Service Federation. Participants were members of the following ethnic groups: Vietnamese,…

Adults have specific and unique motivational needs in instructional settings. As a result, motivating instruction for adult learners should be designed with special considerations. This paper uses an adult motivational instructional design model to demonstrate the application of prescribed strategies into instructional software designed to teach…

The Program for Adult College Education (PACE) at the University of Missouri at Kansas City offers a Bachelor of Liberal Arts degree. PACE faculty believe in writing as a learning tool. One course in the program is "Culture of the Working Class," which uses a variety of sources to examine how working people have lived from the turn of…

A study compared adult learners and traditional undergraduate students in terms of three communication traits that may affect the quality and quantity of communication in the classroom. The study investigated whether adult learners differed significantly from traditional undergraduate students in terms of communication apprehension, willingness to…

More adult learners than ever are enrolling in postsecondary education. A review of literature found that more than half of all college undergraduates are women, one of six is a member of a minority group, two of five are over the age of 25, and fewer than three in five are full-time students. A study at Empire State College showed that their…

The number of adults with learning disabilities (LD) is difficult to estimate. They may comprise as many as 80% of adult basic education students, but a smaller proportion of students in other adult education settings. Many adults with LD exhibit strengths that enable them to compensate for their disabilities and perform successfully without…

Volunteer teachers working with the Oregon State University Extension Service Home Economics Program have found the feedback lecture method of instruction to be effective in reaching nontraditional adult students ranging in age from the mid-40s to the mid-90s. This method provides guidelines for the volunteer-teacher--who may or may not have…

This assessment survey is intended to provide adult educators with some insights into the real and perceived stresses felt by their adult basic education (ABE) students. The test consists of 35 questions dealing with such items as failure in general, specific subject area, test taking, health, personal and marital problems, financial problems,…

As the competition among providers in the continuing education market intensifies, universities starting new seminars will need to alter their marketing and recruitment procedures drastically. Telemarketing and a two-step marketing approach will undoubtedly become more widespread in the future. Individuals responsible for marketing continuing…

This document is a summary of the collective product of a session at an adult education seminar. It lists first reasons why individuals attended the session. Next, characteristics of a good teacher are listed. Other lists cover these topics: techniques to improve teaching, characteristics of adult learners, reasons adults return to school, and…

Not been much research has been done on the characteristics of adult learners of mathematics per se. In most cases, however, it appears that adult learners of mathematics share the characteristics of other adult learners. Adults are often good problem solvers, but they often need to be convinced that these methods are acceptable and applicable to…

An overview of learning disabilities in adults is presented to aid in detection, diagnosis, and instruction. Following a description of learning disabilities in general, and the occurrence in adults in particular, nine observable characteristics of learning-disabled adults are discussed: (1) vision problems; (2) extraneous vocal sounds; (3)…

Based on a successful program for women conducted by Lutheran Settlement House in Philadelphia, this guide outlines step-by-step procedures for conducting educational field trips for students in adult basic education programs. The guide offers suggestions for identification of cultural, historical, and social resources that would provide valuable…

In one of his latest works, Piaget (1980) describes the course of development as alternating between periods of relative equilibrium, in which thinking is deductive and discursive, and periods of equilibration, in which thinking is dialectical and constructive. Progressive change depends on these dialectical periods, during which the construction…