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Peer reviewedMagistrale, Tony – Exercise Exchange, 1984
Describes a critical writing assignment in which students assess the role that television "soap operas" have played in relationship to the students' culture and to themselves. The assignment includes collection and separation of material, unifying arguments, enlargement of perspective, and analysis and illustration. (HTH)
Descriptors: College Freshmen, Critical Thinking, Higher Education, Persuasive Discourse
Peer reviewedBoaz, John K., Ed. – Journal of the American Forensic Association, 1983
Presents transcripts, editorial analysis (case outlines), and judges' critiques in the final debate of the 37th National Debate Tournament between students from the University of Kansas and Dartmouth College. (PD)
Descriptors: Armed Forces, College Students, Debate, Foreign Policy
Charaudeau, Patrick – Francais dans le Monde, 1984
Although propaganda appears to be universal, its language may not be, reflecting instead the particular cultural context in which it emerges and is used. To understand the various styles of propaganda is to better understand their cultural functions. (MSE)
Descriptors: Advertising, Cultural Context, French, Language Usage
Peer reviewedNorman, Ross – Journal of Experimental Social Psychology, 1976
Examines two specific hypotheses on the dynamics of persuasion: first, whether the manipulation of arguments presented to support an advocated opinion should influence the effectiveness of an expert source more than an attractive source, and second, audience reaction toward expert versus attractive sources when considering a number of arguments…
Descriptors: Data Analysis, Hypothesis Testing, Persuasive Discourse, Prediction
Gousie, Gene – 1997
This paper offers a summary of two aspects of effective speaking in public, whether it be with co-workers, supervisors, friends, or a group of little-known or unknown others. One aspect of public speaking is the level of sincerity, and the other is the level and variety of skills used. The paper first considers sincerity and then, it discusses the…
Descriptors: Audience Awareness, Communication Skills, Discourse Modes, Individual Development
Lively, Malcolm – 1996
Fear appeals are persuasive messages that emphasize harmful physical or social consequences of failing to comply with message recommendations. Protection Motivation Theory (PMT) emphasizes cognitive or rational reactions to fear appeals and identifies four message components which initiate corresponding cognitive mediating processes of appraising…
Descriptors: Classroom Techniques, Critical Reading, Fear, Higher Education
MarcoPolo Education Foundation. – 2003
The persuasive writing program described in this lesson plan introduces grades 3 to 5 students to the basic concepts of lobbying for something that is important to them, making persuasive arguments, and applying the techniques of persuasive oral arguments to independent persuasive writing activities. During the four 40-minute lessons, students…
Descriptors: Brainstorming, Cooperative Learning, Elementary Education, Evaluation Methods
Hunzer, Kathleen M. – 1999
Students, either male or female, can be silenced by the adversarial discourse that often characterizes argumentative situations. Alternatives proposed by feminist rhetoricians should apply to any voice silenced in the classroom. Rhetoricians concerned with empowering writers of argument have illustrated three alternatives that enable writers to…
Descriptors: Classroom Techniques, Feminism, Gender Issues, Higher Education
Sillars, Malcolm O. – Speech Teacher, 1973
Argumentation is treated as an aspect of communication theory and in light of audiences' social values. (CH)
Descriptors: Analytical Criticism, Attitudes, Audiences, Communication (Thought Transfer)
Powell, Jon T. – Federal Communications Bar Journal, 1973
Descriptors: Advertising, Broadcast Industry, Children, International Law
Peer reviewedHarris, Thomas E.; Smith, Robert M. – Journal of the American Forensic Association, 1973
Descriptors: Debate, Educational Objectives, Extracurricular Activities, Intercollegiate Cooperation
Peer reviewedHoyt, Michael F.; Centers, Rihard – Journal of Personality and Social Psychology, 1972
Descriptors: Attitude Change, College Students, Communication (Thought Transfer), Expectation
Peer reviewedVeal, L. Ramon; Tillman, Murray – Research in the Teaching of English, 1971
Presents evidence that written responses to modality develop from a homogeneous writing quality to a more heterogeneous writing quality with some modes systematically favored over others." (Author)
Descriptors: Child Language, Descriptive Writing, Evaluation Criteria, Evaluation Methods
Rule, Brendan Gail; Rehill, David – J Personality Soc Psychol, 1970
Descriptors: Attention, Attitude Change, College Students, Communication (Thought Transfer)
Peer reviewedCialdini, Robert B. – Journal of Personality and Social Psychology, 1971
Descriptors: Attitude Change, Cognitive Processes, College Students, Measurement


