An attempt "to provide a broad framework within which persuasion in social movements, particularly reformist and revolutionary movements, may be analyzed," focusing on the rhetorical processes" open to the leaders of such movements in meeting the requirements of their roles. (Author/RD)

Investigated the impact of old-age and attractiveness stereotypes on persuasion. College students (N=220) read essays attributed to young or old authors. Attractive authors were rated higher and were more persuasive relative to unattractive authors when the essay was weak. (Author/JAC)

Although the use of television in school health education programs is still in its infancy, it is clear that health educators can use the medium to deliver information and persuasive messages. Four possibilities for using television in health education are described. (Authors/PP)

The author emphasizes the importance of understanding the secret mechanisms of political rhetoric and analyzes in particular the vocabulary and morpho-syntax of political language. (CFM)

An experimental, prevention-based alcohol education program for ninth graders is described. Study data indicate that the preventive alcohol education program, which used the Inoculation Theory, is effective in achieving desired outcomes. (CJ)

Results indicated that, with regard to opinions, a minority of one was less effective than either a minority of two or a minority of one who gained a convert. Evaluations of minorities differed as a function of both size and sex of minority group members. (Subjects were 200 males and females enrolled in an introductory psychology course.)…

Reports a qualitative analysis of classroom discourse in which use of questions by science teachers is assessed in terms of arguments to establish scientific knowledge claims. Questions are analyzed not for form/frequency but for their function in developing arguments that establish claims rationally. (Author/JN)

Describes briefly Wayne Brockriede's observations on argumentation in his essay, "Arguers as Lovers," and uses this framework to provide forensic educators with guidance for improving competitive debate. (PD)

Explores how Stephen Toulmin's "layout" for arguments might be usefully adapted to the teaching of "argumentative" sentence-combining exercises. (JL)

Using a personal experience as illustration, describes the unique situation posed to scholarly trained social scientists by television interviews and public appearances. Points to the need for training in media-related activities, as well as commitment and concern, if educators, researchers, and social scientists are to use mass media effectively.…

Proposes an inductively derived taxonomy as a more valid and reliable classification scheme of compliance-gaining strategies. Compares the taxonomy with a multidimensional scaling representation of college students' perceptions of persuasive messages. Concludes that the taxonomy has a high degree of representational validity. (PD)

Suggests the significant influence that Dallas C. Dickey had on contemporary study of public address, particularly the regional study of southern public address. Discusses major influences upon Dickey, his views of the critical study of public address, and the nature of his professional influence. (JMF)

The nature of negotiation, particularly bargaining, is explored, and it is suggested that legal educators use a distributive bargaining simulation as the teaching method. Appropriate materials for such a simulation are offered, followed by an explanation of the development of the simulation. An integrative bargaining simulation is also presented.…