Proposes an inductively derived taxonomy as a more valid and reliable classification scheme of compliance-gaining strategies. Compares the taxonomy with a multidimensional scaling representation of college students' perceptions of persuasive messages. Concludes that the taxonomy has a high degree of representational validity. (PD)

Suggests the significant influence that Dallas C. Dickey had on contemporary study of public address, particularly the regional study of southern public address. Discusses major influences upon Dickey, his views of the critical study of public address, and the nature of his professional influence. (JMF)

The nature of negotiation, particularly bargaining, is explored, and it is suggested that legal educators use a distributive bargaining simulation as the teaching method. Appropriate materials for such a simulation are offered, followed by an explanation of the development of the simulation. An integrative bargaining simulation is also presented.…

The program was developed incorporating factors of the Health Belief Model (HBM) and persuasive communication. Results demonstrated the overall effectiveness of the program. However, the program should be used on to determine the appropriateness of using the HBM as a theoretical base. (Author/BEF)

Reviews the central principles of conversational organization and characterizes conversational argument in terms of these general principles. Discusses enthymemes and why they are the substance of persuasion. (JMF)

Describes a study that examined how audience differences, realized as varying degrees of intimacy or familiarity with a writer, affect syntactic and strategic aspects of style and that sought to determine the extent to which audience adaptation is developmental among fourth-, eighth-, and twelfth-grade students as well as expert adults. (DD)

Study examined relationship between use of grammatical and rhetorical skills in writing and performance in reading for children in grades 1 through 3. Apparently certain linguistic skills are common to both disciplines and these skills become more critical to both writing and reading as the child matures. (DS)

Transactional evaluation is discussed in the perspective of "The New Rhetoric: A Treatise on Argumentation" by Perelman and Olbrechts-Tyteca. It is described as a procedure for facilitating change by encouraging all persons who might be affected by a new program to participate in its evaluation. (CTM)

Sharply criticizes values clarification as a serious threat to moral existence and possibly to the physical existence of mankind. Values clarification, an educational innovation and a teaching technique, is harmful, says the author, because it tells students, in effect, that they need not come to decisions about serious moral questions and engage…

Puts the case for compulsory study-service for students in higher education. (Editor)

Examines the reasons for the introduction of interdisciplinary courses in secondary school curriculum. Discusses the method necessary for effective utilization of such curriculum development and how it affects student learning. (RK)

Examines the influence of culture on persuasive managerial communication in the People's Republic of China. Finds that the interrelated cultural values of group-centeredness, hierarchy, and "face concern" were reflected most often, followed by political ideology and changing managerial roles. (SR)

Presents a case (based upon an actual situation that occurred between an insurance underwriter and a major university) used in a business writing course. Notes that the assignment requires students to compose a letter that addresses complaints, conveys bad news, maintains good will, and attempts to persuade the reader to renew a contract under…

Presents exercises designed to make argument and discussion easier by situating them in institutional events where argument could be expected to happen: the governmental commission, the school board meeting, the congressional hearing. Shows how these imaginary places allow for creating three role play situations for different college classes. (PA)

Examines persuasive text, first describing it and discussing it with reference to relevant philosophy and rhetoric, and then asking whether it is successful: do written texts change the minds of their readers? Notes that research on designing text to disabuse students of scientific misconceptions points to text features that authors could use to…