This study is part of a larger study of genre conventions of annual reports and environmental reports issued by British companies. The article attempts to apply Swales' move-step approach to a different genre belonging to a different discourse community. (43 references) (Author/CK)

Replies to Billig's (1995) critique of his paper on the relations between language and ideology. The article argues that the paper critiqued is tentative and maintains that social cognition should not be reduced to structures of interaction or rhetoric. The article also emphasizes that ideologies are crucial in the cognitive and social management…

Principles and techniques for college fundraisers to use in preparing for a major solicitation are discussed, including information gathering, adequate and appropriate preparation for the call, content of the conversation, rehearsal of the interaction, making the appointment, handling objections, and closing the gift. (MSE)

Reports on a qualitative study in which preservice science teachers (PSTs) enrolled in an advanced methods course participated in a complex, data-rich investigation based on an adapted version of the "Struggle for Survival" curriculum. Uses the Galapagos Finches software and emphasizes giving priority to evidence and constructing…

Finds that prosocial messages directed at African American youth overlook the social contexts that shape the receiver's perception and interpretation of messages in urban youth culture. Suggests that the design of these messages incorrectly assumes that the linear communication style used by mainstream culture will persuade an audience that…

The message-learning approach uses persuasive communication to encourage people to examine and change their beliefs and attitudes. It provides useful strategies for direct patient education and helps health educators promote change in the health behavior of their patients. (JOW)

Examines President Clinton's address to 5,000 African Americans at the site of Martin Luther King's last speech in Memphis. Develops a critical orientation revolving around the concepts of tradition, invention, and authority to explore Clinton's performance. Shows how he interanimated the black church and liberal traditions in American politics.…

Explores John Wilson's ideas on moral education, arguing against Wilson's criticism of virtue theory. Evaluates Wilson's account of moral education from the perspective of a neo-Aristotelian sense of morality and moral development. Focuses on a part of Wilson's work, "A New Introduction to Moral Education." (CMK)

Responds to the article "Race, History, and Education: South African Perspectives on the Struggle for Democracy" (Diane Brook Napier; Vincent T. Lebeta; Bheki P. Zungu.) Addresses the issues of disagreement and asserts that the authors were unfairly critical of the original essay. (CMK)

Investigates the self-perception theory account of the foot-in-the-door (FITD) phenomenon, a sequential-request technique using a small first request followed by a larger, target request. Finds that a self-inference explanation is viable, but that a strict self-perception account fails because neither request size nor execution correspond to…

Argues that conceptualizations of and empirical studies on compliance and compliance-gaining often reflect a social exchange or a power perspective, which typically push communication into the background of the compliance-gaining process. Provides examples of studies adopting a power perspective without undercutting the role of communication in…

Examines persuaders' decision processes activated by receivers' resistance, specifically the roles of friendliness and intensity of resistance on persuaders' verbal aggressiveness. Finds higher average verbal aggressiveness associated with unfriendly resistance, and a more rapid move to verbal aggressiveness associated with stronger resistance.…

Provides suggestions on various English instruction topics. Includes (1) "Argumentation Exercise," Hari Vishwanadha; (2) "How to Survive Developmental (or Any Other) English," Sally Russell; (3) "Reach Out to an Expert," Norma A. Register; (4) "Summary and Response Writing," Alec Valentine; (5) "The Living Journal," Blair Spencer Ray; and (6)…

Studies the speech act strategies of indirectness in professional letter writing through an analysis of statements which were evaluated by college seniors. Discusses indirectness strategies from the perspectives of (1) value index; (2) writer/addressee orientation; (3) linguistic characterization; and (4) location within sentences. Suggests that…

Expands Carl Hovland's Yale Communication Model to include dimensions which explain gender differences in speaker credibility in persuasive business communication, with support from the gender literature. (MS)