Discusses the language of deceit,'' the misuse of language in the service of public persuasion, and describes several ERIC documents dealing with this subject. (RB)

The effects of role playing and repetition of persuasive communication on opinion change were studied by means of a 2 x 2 factorial design (N = 296). Active role playing was superior to passive listening, and three presentations of the persuasive communications were superior to a single presentation. Role playing and repetition did not interact.…

Purpose of this essay is to provide groundwork for further investigation of the concept of communication as dialogue. Contains extensive footnotes. (Author/DR)

This study attempted to vary experimentally cognitive organization, salience of the interrelationships among beliefs, and time of opinion measurement in order to study the effects on opinion change." (Author)

Charges that mass media campaigns have not been effective in dealing with such public health problems as drinking, smoking, and drugs. Reasons for this lack of effectiveness are discussed in terms of a hostile environment of antihealth advertising. Three conditions for success (monopolization, canalization, and supplementation) are discussed. (JAC)

Discusses the ethics of rhetoric in forensics. Analyzes survey results, from three different instruments, on practices in speaking events. Focuses on establishing an ethical framework for evaluating speech contests. (Available from Michael P. Kelley, ed., Communication Studies Dept., Calif. State Univ., Los Angeles, CA 90032; sc. $6.00.) (PD)

Examines Burke's "rhetoric of identification" in terms of the individual-organization relationship. Develops a typology of identification strategies and applies them to a critical assessment of corporate house organs. Concludes with an interpretation of the process of identification in contemporary business organizations. (PD)

Presents a formula for essay writing that forces the student to adopt a point of view from which to analyze and evaluate an author's argument. The format also addresses the problem of organization and mechanics. (HTH)

Uses research on attitude formation and change to derive strategies for achieving influence. Strategies include: giving both sides of an issue, stressing the need for consistency, identifying self-defeating behavior, and using role reversal. (Author)

Subjects (students, coaches, communication instructors, general public) listened to audiotaped speeches, indicated the criteria used in evaluating speeches, rated the importance of criteria, and ranked the speakers. Findings indicate that subjects tended to interpret and apply criteria differently. Study suggests need for stronger feedback between…